· Honda’s new safety advertising campaign portrays an emotional “what if” pedestrian collision scenario, prevented by Honda Sensing® safety and driver-assistive technology
· Multichannel marketing campaign follows debut of new Honda-conceived front passenger airbag technology announced last month
· "Safety for Everyone" commitment extends beyond automobile drivers and motorcycle riders to passengers, pedestrians and everyoneusing the road, as part of Honda’s vision for a collision-free society
Torrance, Calif, Sept. 20,2019 – Honda is debuting a brand marketing campaign highlighting the automaker’s deep-rooted and ongoing commitment to safety and the company goal of helping to create a collision-free society. The new “Safety for Everyone” campaign launches today with60-second and 30-second commercials (https://honda.us/safetyforeveryone) that portray a “what if”vehicle-pedestrian collision scenario. Through emotional storytelling, the spot illustrates what could happen to the lives touched by a pedestrian had a collision not been avoided by Honda’s Collision Mitigating Braking System™, part of the HondaSensing® suite of safety and driver-assistive technology that is now standard or available one very Honda model in the U.S.
“Safety for Everyone” represents Honda’s unique approach to safety — that everyone sharing the road should be able to safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is dedicated to not only improving the safety of drivers and occupants of its vehicles, but all road users such as pedestrians, motorcycle riders, cyclists and occupants of other vehicles, with the ultimate goal of eliminating crashes and vehicle-related fatalities completely.
“We wanted our new Honda brand campaign to capture the type of real-life scenario that inspires Honda engineers to pour their passion into creating technologies that work toward our ‘Safety forEveryone’ approach of protecting everyone sharing the road,” said Ed Beadle, senior manager of marketing for Honda. “Crash statistics alone simply can’t tell the story of how a single crash can have a significant and lasting effect on family, friends and loved ones of people involved in a collision.”
Directed by award-winning commercial director Ringan Ledwidge, Honda’s “Safety for Everyone” spot will first air during tonight’s ESPN/ABC Friday night college football matchup between the USC Trojans and Utah Utes. The commercial will run on national cable and network television through November 30 and on sports networks through January 2020 duringNFL, NHL and NBA games.The commercial leads a multichannel campaign that will also feature creative across Honda’s website and social media through the fall.
In addition, and to further advance its vision for a collision-free society, Honda will roll out a safety-focused social media campaign next month that features actual Honda customers who have benefitted from Honda’s active and passive safety technologies. These inspiring stories are pulled from customers’ social media posts and lettersHonda has received from thankful customers.
Honda“Safety for Everyone” Commitment
On the basis of this "Safety for Everyone" concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other power sports products toward Honda's vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.
Honda Sensing® helps provide greater awareness of conditions around the vehicle, and in some cases can help drivers maintain lane position and, under certain conditions, is capable of slowing or even stopping the vehicle if a potential frontal collision has been detected.Comprising the Honda Sensing® suite of safety and driver assistive technologies are:
· Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning andPedestrian Detection – can apply brake pressure when an unavoidable frontal collision is determined.
For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community onFacebook, visit facebook.com/honda.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. TheHonda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for more than 35 years and currently operates19 major manufacturing facilities in North America. In 2018, more than 90percent of all Honda brand vehicles sold in the U.S. were made in NorthAmerica, using domestic and globally sourced parts.
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