Celebrities have been a part of advertising from the start, and for good reason. They attract immediate attention, have an image or persona that rubs off on brands, and have fans. Each of these attributes has value for a brand.

Many of RPA’s most successful campaigns feature celebrities. Sometimes they portray a character. Other times, they represent themselves. Academy Award winner J.K. Simmons has been representing Farmers Insurance^® as Professor Burke for over 10 years. His recognizability in the marketplace and connection to Farmers has generated brand awareness that rivals competitors who vastly outspend Farmers.

Another character RPA created is technology maverick Brad Bellflower, played by Jeff Goldblum. The impact of Goldblum’s celebrity was immediate with Apartments.com site visits up over 2x in the first year. By building equity with a consistent brand platform, Apartments.com has become #1 in the category in brand awareness and increased revenue by 1,300% over the past 10 years.

From megastars like Jerry Seinfeld and Steve Carrell, who break through even on the Super Bowl, to the steady, reassuring Honda voice-over of John Cena, to Rickie Fowler for the Farmers' PGA Tour sponsorship, RPA employs celebrity in a variety of capacities to do what they do best — gain attention and build affinity. Is there a celebrity that can supercharge your brand?