Standing out in a crowded field is a key objective for any brand in any space. In the crowded world of CPG marketing, success starts with differentiating your brand – but it doesn’t stop there. The battle of the shelf is often waged with price-driven tactics, one-upmanship in claims of superiority, and low consumer involvement. Our work with CPG brands recognizes the importance of an emotional appeal to short-circuit the price and claim battles. But we also take a full-funnel approach, aligning your product’s story across channels from targeted digital to social to point of purchase. As a fully integrated agency, creative development and media planning work hand in hand, delivering the right message to the right people at the right moments. When executed correctly, it’s an approach that results in our CPG partners punching far above their marketing spend — while owning a unique and differentiated brand persona.