What People First Marketing Looks Like
People First Culture
Powered by our independence, our ability to always put People First helps us attract and retain the best talent in the industry. We like to say, “We create work that matters to people, for brands that matter to people, in an environment where people matter.”
People First Work
The spirit doesn’t stop with our culture. It’s key to how we approach our work, across every discipline in the agency.
STRATEGYPeople First Process
This is our proven, insightful, integrated process that seeks to connect brands with people in ways that bring value to both.
CREATIVEEmotionally Intelligent Work
The nature of creative work is that the style should be adaptable to any given client’s challenge and audience. Across all styles and approaches, we strive for one thing: creative work that resonates with people, because it understands people — and respects their intelligence.
MEDIAReducing the Cost of Selling
Our Media practice takes an audience-centric approach to driving our clients’ business growth, which means we look to move a customer from consideration to conversion while minimizing the time, friction and marketing expense required to do so. It begins by understanding our clients’ businesses and their prospective customers’ behaviors in order to make sure we’re connecting with the right people in the right ways.
Analytics + insightsData Is People
There are loads of metaphors about data out there. Data is the new oil. Data is oxygen. Data is gold. But what we believe isn’t a metaphor — it’s just the truth: Data is people. It’s easy to get lost in numbers and dashboards, forgetting that literally every data point has a person on the other end. When you look at data as numbers, you uncover information. But when you look at the data through the lens of people, you uncover insights.
CUSTOMER EXPERIENCEFinding Human Connection Points
Brands are built up (or torn down) by every touchpoint a person has with them — not just marketing communications. We identify the touchpoints that matter most to help you create experiences that people deserve, furthering your brand’s goals.
TECHNOLOGYBuilt to Be Valuable
We’re obsessed with developing advanced, integrated technology solutions that solve both our clients' and their customers' needs.
Further Reading
We Focus on Driving Long-Term Business Growth
We Specialize in Working with Complex Organizations