At a time when electrification, lowering emissions, and sustainability are in the spotlight for the entire automotive industry, Honda sought to strengthen itself as a leader for the era of automotive innovation.
“Keep Dreaming” is a multi-channel brand effort that introduces Honda’s first all-electric SUV, the Honda Prologue, and highlights Honda’s commitment to be carbon neutral by 2050.
Building on the momentum of the recent “Forever Determined” and “Origin of Determination” campaigns, “Keep Dreaming” leverages both Honda’s past and its future to connect Honda’s heritage of pursuing lower emissions to its vision for a zero-emission future. Highlighting the unexpected and innovative ways Honda is pursuing this goal illustrates the breadth of the Honda brand and makes “Keep Dreaming” a story that only Honda could tell.
To build on this story, Honda created “Wall of Dreams,” an interactive mural that will be displayed in high-impact locations across the US, including New York’s Time Square and Downtown Los Angeles. The eye-catching mural, created by award-winning illustrator Paul Shipper, highlights Honda innovations past, present, and future and invites people to engage with the stories more deeply through an interactive AR experience that envelopes the viewer. On Black Friday, thousands of shoppers experienced an unprecedented eye-level AR experience featured on out-of-home advertising. Shoppers at two high-traffic retail destinations experienced the interactive display through an eye-level, visual spectacle that included new cutting-edge “sky segmentation” technology — an AR process seamlessly integrating digital content with the sky in real-world environments.
RPA and Honda.