It’s amazing what can happen when you put people first.
Core Values
People First
Empowered people do amazing things. They create advertising that grows businesses and affects culture in positive ways. They build relationships that endure, in an industry that’s far too often a revolving door. And they thrive professionally, while having the time to flourish personally and pursue the passions that make our people so darn lovely.
Diversity, Equity and Inclusion
We believe that all people should be included and represented equally. And that can’t happen if we don’t recognize and address the social injustices that keep our industry from representing our society.
RPA Represent is our people-powered diversity and inclusion initiative, a coalition of task forces actively addressing everything from recruitment and advancement to cultural education and awareness. At the last count, roughly one out of every six RPA Associates is actively involved in RPA Represent initiatives.
Growth Partners
Our first job is to help our clients grow their businesses, but we’re also passionate about supporting our Associates in their professional growth. We want people’s time at RPA to be the most valuable of their careers, because next-level Associates create next-level work. Partnerships thrive. Careers flourish. At RPA, we pride ourselves in helping people reach the next stage of their craft and propel their careers.
We are taking collective action to affect change across recruiting, retention, and advancement. Some of these initiatives include:
- Signing the In For 13 pledge and publicly sharing our diversity data
- Establishing a Policy and Action Committee: a diverse, cross-disciplinary group of mid- to senior-level associates empowered to act as agents of change within the agency
- Creating RPA Up: a diverse leadership development program to train mid-level associates in the business of the agency and task them with developing solutions to business challenges, which they present to executive leadership
- Partnering with MAIP and MADE to find diverse talent across the nation; AAF, to actively recruit from HBCU schools; and COOP, a program that specializes in digital marketing education for first-generation immigrants
- Launching a new resume-free intern application which has successfully encouraged more folks from atypical backgrounds to apply
We've created an environment where all Associates are seen and valued and have equal opportunity to excel in their roles. We know we have work to do to reach our goal of leadership as diverse as the U.S., and we are committed to doing (and measuring) the hard work over the long run to get there.
Topline RPA Diversity Numbers as of June 2024
.png)
.png)
