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2017

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OCTOBER 13, 2017 | NEWS

Watch: Insurance Gets Scary (Happy Friday the 13th)

SEPTEMBER 29, 2017 | NEWS

Kids With Cancer Get a Slew of Imaginary Friends to Help Them in Lovely Campaign From RPA

SEPTEMBER 28, 2017 | PEOPLE POV

How to Make a Creative Partnership Flourish

SEPTEMBER 27, 2017 | NEWS

Honda Launches Social For Electric Vehicle

SEPTEMBER 27, 2017 | NEWS

These 20 short films brought creatives together to help make cancer less scary for kids

SEPTEMBER 25, 2017 | PEOPLE POV

Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers

SEPTEMBER 20, 2017 | NEWS

These Dog Food Ads Are All About How Great Your Dog’s Poop Will Be

SEPTEMBER 14, 2017 | PEOPLE POV

Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations

SEPTEMBER 11, 2017 | PEOPLE POV

When It Comes to Tragedies, Try Human First, Brands Second

SEPTEMBER 7, 2017 | PEOPLE POV

Art and Analytics: How Creatives and Strategists Can Play Nice

SEPTEMBER 1, 2017 | NEWS

These Honda Fit Ads Disappear Into the Back of the Car

AUGUST 24, 2017 | PEOPLE POV

To Understand Coastal Elites, Start By Looking At Middle America

AUGUST 10, 2017 | PEOPLE POV

Snapchat still has a solid advantage over its competitors in one key area

AUGUST 9, 2017 | PEOPLE POV

After Trump's shocking win, advertisers faced 'confusion, anguish, and maybe even a few tears' — now they want to reach his voters

AUGUST 4, 2017 | NEWS

As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands

AUGUST 4, 2017 | PEOPLE POV

Siri: Steadfast? Alexa: True-Blue? Consumers Want Trustworthy VAs

AUGUST 2, 2017 | PEOPLE POV

Instagram Stories has emerged as a clear favorite for marketers over Snapchat

JULY 27, 2017 | PEOPLE POV

Snapchat’s ad biz has matured but is still a shiny new object for advertisers

JULY 26, 2017 | PEOPLE POV

Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality

JULY 12, 2017 | PEOPLE POV

The ad industry feels like Silicon Valley is killing creativity

JULY 5, 2017 | NEWS

Automakers Focus On Hispanic Consumers

JUNE 27, 2017 | PEOPLE POV

Snapchat is holding its ground in its war with Instagram

JUNE 23, 2017 | PEOPLE POV

The state of programmatic advertising

JUNE 22, 2017 | NEWS

ampm: Dodger Dog Vendor

JUNE 20, 2017 | PEOPLE POV

Looking for insights in all the wrong places

JUNE 19, 2017 | NEWS

Honda taps Instagram's famous cat to pitch car tune-ups

JUNE 15, 2017 | NEWS

Acura Caps This Season’s Better Call Saul Partnership by Bringing Back Some Memorable Season 1 Characters

JUNE 13, 2017 | NEWS

Honda hopes clever seats that slide apart will sell new Odyssey minivan

JUNE 13, 2017 | NEWS

A pair of monster siblings duke it out in ad for Honda Odyssey minivan

JUNE 13, 2017 | PEOPLE POV

Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era

JUNE 12, 2017 | NEWS

RPA Is Asking Facebook Users to Share Memories to Help Kids With Cancer

JUNE 12, 2017 | PEOPLE POV

Snapchat Is Ramping Up Agency Services and Unleashing the Next Generation of Its Ad Business

JUNE 12, 2017 | PEOPLE POV

‘Nobody at Yahoo understood Tumblr’: Why Marissa Mayer’s big bet on Tumblr never panned out

JUNE 5, 2017 | NEWS

'Don't Boil the Ocean': How RPA Hired 120 People in Four Months

MAY 26, 2017 | PEOPLE POV

‘We’re often working with one second’: Most viewable ads are gone in a flash

MAY 23, 2017 | PEOPLE POV

James Corden on ‘Carpool Karaoke,’ Ratings and Staying Out of the Political Fray

MAY 23, 2017 | PEOPLE POV

‘Be a producer’: RPA’s Sarah Bates on what it takes to be a great creative

MAY 18, 2017 | PEOPLE POV

A cheatsheet for Facebook’s war on clickbait

MAY 17, 2017 | NEWS

Honda Ties Racing Activities Directly To Production Vehicles

MAY 17, 2017 | NEWS

2017 Honda Civic Type R Featured in New Ad

MAY 16, 2017 | NEWS

Honda Civic Type R on track in new campaign

MAY 12, 2017 | PEOPLE POV

Snap-Back: Agencies Still Upbeat After Q1 Letdown

MAY 11, 2017 | PEOPLE POV

My career in 5 executions: RPA's Joe Baratelli

MAY 10, 2017 | PEOPLE POV

Confirmation bias is derailing great advertising

MAY 1, 2017 | NEWS

‘Ask how you can help someone else’: Beyond the Brief featuring Annie Elliott, RPA

APRIL 20, 2017 | PEOPLE POV

Scale matters: Advertisers are opting for Instagram over Snapchat

APRIL 19, 2017 | NEWS

Honda Suggests Teens Have a 'Designated Texter' in This Parody Rap Video

APRIL 19, 2017 | NEWS

Honda Brings Back The Dream Garage

APRIL 13, 2017 | PEOPLE POV

Putting people first in a post-privacy world

APRIL 13, 2017 | NEWS

RPA Takes a Deep, Artsy Dive in Latest Campaign for the Newport Beach Film Festival

APRIL 4, 2017 | PEOPLE POV

In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

APRIL 4, 2017 | NEWS

ARCO Introduces a New Brand Ambassador

APRIL 2, 2017 | NEWS

Best April Fool's Pranks 2017

APRIL 1, 2017 | NEWS

Our favorite April Fool's pranks: Bob Evans Beauty, Honda Horn Emojis

APRIL 1, 2017 | NEWS

The 13 Best April Fools’ Day Pranks of 2017

MARCH 31, 2017 | NEWS

April Fool's 2017: All the Pranks That Are Fit to Print

MARCH 23, 2017 | PEOPLE POV

The Rise of the Bots and The Fall of VR – What I Took Away from a Week at SXSW

MARCH 15, 2017 | NEWS

How RPA used a simple idea to break through at SXSW

MARCH 15, 2017 | NEWS

RPA Campaign Used Apple's AirDrop to Connect With Potential Recruits At SXSW

MARCH 6, 2017 | NEWS

Listen Closely to the Sound as You Pan Around Honda’s Innovative New 360 Video on Facebook

FEBRUARY 20, 2017 | NEWS

Forget the Oscars, Farmers Insurance Is Running Its Own Awards

FEBRUARY 17, 2017 | PEOPLE POV

Snapchat’s user base has stalled. But that might not be a bad thing.

FEBRUARY 15, 2017 | NEWS

La-Z-Boy Touts Designer Service

FEBRUARY 10, 2017 | PEOPLE POV

Creative Marketing VP: Is Advertising Ruining Super Bowl Advertising?

FEBRUARY 10, 2017 | PEOPLE POV

Agency rebundling is the future, not the past

FEBRUARY 8, 2017 | NEWS

Honda's Ad for Fuel Cell Vehicle Features Bodiless Singing Children

FEBRUARY 8, 2017 | PEOPLE POV

Advertising Roundtable: What Should We Take Away From This Year’s Super Bowl Ads?

FEBRUARY 3, 2017 | NEWS

Honda’s Super Bowl 2017 Ad Features Yearbook Pictures of Tina Fey, Amy Adams, Jimmy Kimmel and More!

FEBRUARY 3, 2017 | NEWS

Honda's 'Yearbooks' Super Bowl Ad Nicely Fuels 'The Power Of Dreams'

FEBRUARY 2, 2017 | NEWS

Honda Brings Celebrity Yearbook Photos to Life in Super Bowl Ad

JANUARY 25, 2017 | NEWS

Marketers reveal their biggest challenges of 2017

JANUARY 17, 2017 | ABOUT

My favorite Super Bowl ad: RPA's Joe Baratelli

JANUARY 11, 2017 | NEWS

Here are challenges Snapchat faces as it gets closer to its IPO

JANUARY 10, 2017 | ABOUT

The 5 CES products marketers need to know about

JANUARY 9, 2017 | NEWS

Honda Awards Its Nearly $600 Million Media Buying Business to RPA

JANUARY 9, 2017 | NEWS

Ad agency RPA is expected to hire 100 workers after winning back American Honda account

JANUARY 3, 2017 | NEWS

Honda Is Coming Back to the Super Bowl

JANUARY 3, 2017 | NEWS

Honda's CR-V Will Make Its Third Super Bowl Appearance in This Year's Game

JANUARY 3, 2017 | NEWS

Interesting Campaigns Lead To Well-Read Stories

2016

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DECEMBER 29, 2016 | NEWS

Our readers’ 10 favorite ads of 2016

DECEMBER 20, 2016 | NEWS

Honda's newest VR campaign benefits children's hospitals

DECEMBER 20, 2016 | NEWS

Has violence on TV finally gone too far?

DECEMBER 19, 2016 | NEWS

Honda Brings Holiday Magic to Sick Kids With a Virtual Reality Experience

DECEMBER 19, 2016 | NEWS

Creatives from Hill Holliday, Deutsch, CP+B and more choose their favorite ads of 2016

DECEMBER 18, 2016 | NEWS

Honda uses Oculus Rift to bring holiday VR light show to hospitalized children

DECEMBER 12, 2016 | NEWS

Brands aren't giving up on Twitter just yet, but they are shifting their focus

NOVEMBER 22, 2016 | NEWS

Facebook is testing real-time ads for live videos

NOVEMBER 22, 2016 | NEWS

Ad execs rethink what Americans want after Trump's win

NOVEMBER 16, 2016 | NEWS

Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

OCTOBER 26, 2016 | NEWS

More with less: How agencies are combating the fee crunch

OCTOBER 26, 2016 | NEWS

Diversity and client education: Where agencies should invest their resources

OCTOBER 25, 2016 | PEOPLE POV

For Today’s CMOs, Nuance Is Dead; Long Live Nuance

OCTOBER 17, 2016 | NEWS

Growing pains: How agencies see Snapchat's ad-sales approach

OCTOBER 12, 2016 | PEOPLE POV

Artificial Intelligence, Artificial Creativity and Artificial Humanity

OCTOBER 9, 2016 | NEWS

Meet the 12 Most Successful Media Agency Execs in Southern California

OCTOBER 7, 2016 | PEOPLE POV

The future of advertising: What do the interns think?

SEPTEMBER 20, 2016 | NEWS

#SkittlesSurvivor: Ad creatives imagine possible Skittles responses to The Donald Jr.

SEPTEMBER 12, 2016 | PEOPLE POV

Time to leave your agency? 5 questions to ask.

AUGUST 7, 2016 | ABOUT

How internet culture pushed absurdism into mainstream advertising

AUGUST 3, 2016 | NEWS

Oh Snap

AUGUST 2, 2016 | NEWS

Advertisers Say Verizon’s go90 Rollout Has Been Rocky

JULY 26, 2016 | PEOPLE POV

The Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless

JULY 22, 2016 | NEWS

Agency Creatives Reflect On Their Emmy-Nominated Spots

JULY 21, 2016 | PEOPLE POV

How to combat an agency’s top four collaboration killers

JULY 17, 2016 | NEWS

5 Questions for: Joe Baratelli of RPA

JULY 15, 2016 | NEWS

Women in Business Q&A: Lisa Herdman SVP, Director of National Programming & Branded Entertainment, RPA

JULY 6, 2016 | NEWS

RPA’s Tim Leake on the Importance of “People First” in Advertising

JULY 1, 2016 | NEWS

An Insider’s Perspective on Careers in UX

JUNE 14, 2016 | NEWS

Airbnb’s CMO: ‘I don’t want public policy messaging to bleed into our brand voice’

MAY 24, 2016 | NEWS

Myth busting: What people get wrong most often about programmatic

MAY 16, 2016 | NEWS

What’s Different About the New Golden Age of the Family Sitcom

APRIL 29, 2016 | NEWS

The five most creative strategies for recruiting agency interns

APRIL 17, 2016 | PEOPLE POV

5 things to consider before you advertise in virtual reality

APRIL 6, 2016 | PEOPLE POV

How I learned to stop worrying and get clients to fall in love

APRIL 6, 2016 | NEWS

'It's like saying everything living in the ocean is a fish': Marketers obsessed with millennials are making a mistake

2015

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AUGUST 1, 2015 | NEWS

Active and engaged

JANUARY 27, 2015 | NEWS

Super Bowl 2015: A year for kinder, gentler ads?