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2018

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NOVEMBER 7, 2018 | PEOPLE

5 Minutes with… Joe Baratelli

NOVEMBER 1, 2018 | PEOPLE

Generation Z Is Coming To Work And Their Stress Is Already High

OCTOBER 31, 2018 | NEWS

Honda 'Trick-Or-Tweets' for Halloween Candy From Brands on Twitter

OCTOBER 31, 2018 | PEOPLE

Politics And The Power Of Empathy

OCTOBER 29, 2018 | PEOPLE

Transcending Customer Expectations Is How Advertising Will Survive

OCTOBER 22, 2018 | NEWS

In These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life Insurance

OCTOBER 8, 2018 | PEOPLE

Ad buyers don’t expect many deals at this week’s NewFronts

OCTOBER 5, 2018 | PEOPLE

Networking for people who hate networking

SEPTEMBER 19, 2018 | PEOPLE

Don't Be Lazy Or A Creep: Set A Higher Bar For Personalization

AUGUST 28, 2018 | PEOPLE

Tips for Curating an Impactful Internship

AUGUST 27, 2018 | PEOPLE

'It is this phenomenal game of hot potato': Marketers are poring over legal documents to make sure they don't screw up using data on Facebook

AUGUST 23, 2018 | PEOPLE

How to control your brand message from the ground up

AUGUST 15, 2018 | NEWS

RPA creates incredibly touching ad for Dole Fruit Bowls

AUGUST 13, 2018 | PEOPLE

The future of marketing design: A people-first approach

AUGUST 5, 2018 | PEOPLE

How to Future-Proof a Career in Marketing When the Old Rules No Longer Apply

AUGUST 2, 2018 | PEOPLE

'The whole industry is so messed up': Google may finally be bringing some order to the messy influencer sector

JULY 30, 2018 | NEWS

Getting smart about attracting smart talent

JULY 26, 2018 | PEOPLE

‘We’ve reached critical mass’: Advertisers see more options to buy ads only from publishers that have adopted ads.txt

JULY 23, 2018 | NEWS

Honda Targets Hybrid 'Blahs' With Insight Comeback

JULY 3, 2018 | NEWS

An AR app is helping child cancer patients cope with anxiety

JULY 2, 2018 | PEOPLE

The Agency of Change: My Cannes Lions 2018

JUNE 15, 2018 | NEWS

Agency Dads Tell Jokes for Father’s Day and the Results Are Exactly What You’d Expect

JUNE 15, 2018 | PEOPLE

A Creative On Drugs: The Ultimate Guidebook to Win More Awards

JUNE 13, 2018 | PEOPLE

Bleacher Report's House of Highlights is crushing it on Instagram Stories thanks to a surprising source

JUNE 11, 2018 | PEOPLE

Adweek’s Creative 100: Meet the Multitalented Masters Behind Today’s Most Innovative Work

JUNE 7, 2018 | PEOPLE

The Concerned Gentleman's Guide to Workplace Gender Relations

JUNE 7, 2018 | PEOPLE

Viewpoint: Marketers need to earn consumers’ trust when it comes to surveys

JUNE 5, 2018 | PEOPLE

Professional authenticity: Being yourself takes discipline, too

MAY 29, 2018 | NEWS

A Comforting AR App Helps Children With Cancer Understand What They’re Going Through

MAY 21, 2018 | PEOPLE

Rescues prove TV cancellations are reversible: Is 'Designated Survivor' next?

MAY 18, 2018 | NEWS

Farmers Insurance shifts language to Brit-speak for royal wedding week

MAY 17, 2018 | NEWS

Imaginary friends give child cancer patients pep talk with AR app

MAY 15, 2018 | PEOPLE

'Roseanne' revival helps ABC stage a comeback in the ratings

MAY 11, 2018 | NEWS

Expert blindness could sabotage your business

MAY 8, 2018 | NEWS

Kicking Back With La-Z-Boy

MAY 7, 2018 | PEOPLE

5 Sneaky Biases That Could Be Lurking in Your Algorithms

APRIL 2, 2018 | PEOPLE

As ads.txt adoption grows, so too does enforcement

APRIL 1, 2018 | NEWS

April Fool's Day 2018 Pranks That Made Us Smile

MARCH 30, 2018 | NEWS

RPA Taps Atkinson For Digital Media Role

MARCH 29, 2018 | NEWS

Honda drops April Fools' Day app for people glued to their phone

MARCH 29, 2018 | NEWS

Virtual Reality Is Carmakers’ Latest Selling Tool, at Shows and in Showrooms

MARCH 26, 2018 | NEWS

How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

MARCH 16, 2018 | NEWS

Honda Enlists IndyCar's James Hinchcliffe For Sales Campaign

MARCH 16, 2018 | PEOPLE

Minimalism for work: How "less is more" can help your professional life

MARCH 14, 2018 | NEWS

These Cartoon Characters Are Helping Kids Cope With Cancer

MARCH 11, 2018 | PEOPLE

Digital media startup Mic says it's doing just fine despite talk of an industry Armageddon

MARCH 9, 2018 | PEOPLE

Are stories dead - or just the way we tell them? Five ways advertisers can tell new tales

MARCH 1, 2018 | NEWS

Honda Stages A Race Between A Real Car And Video Game Copy

FEBRUARY 27, 2018 | NEWS

A Hamster Takes Revenge in the Return of Farmers Insurance Oscar Spoofs The 'Burkies'

FEBRUARY 20, 2018 | NEWS

Watch Graham Rahal Race A Virtual Civic Type R On His Windshield

FEBRUARY 9, 2018 | NEWS

The 2018 Honda Accord’s Trophy TV Campaign Parked on Facebook, Twitter

FEBRUARY 7, 2018 | NEWS

Farmers Insurance uses the sounds of Olympic winter sports to play its catchy jingle

FEBRUARY 7, 2018 | PEOPLE

Under the influencers: what brands give up when they give in

FEBRUARY 2, 2018 | PEOPLE

Expectations, or lack thereof, for the 2018 Big Game

JANUARY 23, 2018 | PEOPLE

Finding an original hit is of Paramount importance for rebranded cable network

JANUARY 21, 2018 | PEOPLE

As Facebook Changes Its Feed, Advertisers See Video Ambitions

JANUARY 9, 2018 | PEOPLE

9 New Year’s work resolutions to start now

JANUARY 9, 2018 | FARMERS INSURANCE NEWS

Who (or What) is Ampm’s Toomgis?

JANUARY 2, 2018 | NEWS

AR Get-Well Card Helps Spread Holiday Cheer To Kids In The Hospital

2017

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DECEMBER 31, 2017 | NEWS

Honda Rose Parade Sponsorship Includes Charitable Donation

DECEMBER 26, 2017 | NEWS

Honda’s Heartwarming AR Holiday Card Brought Messages of Love to Kids Who Needed It Most

DECEMBER 26, 2017 | PEOPLE

Amazon is planning a push into digital advertising in 2018, challenging Google and Facebook

DECEMBER 20, 2017 | NEWS

Honda Promotes Plug-In Hybrid

DECEMBER 14, 2017 | PEOPLE

Alone again, naturally. Why solitude is what you've been missing.

NOVEMBER 30, 2017 | PEOPLE

In 2018, cultivate your creativity

NOVEMBER 24, 2017 | PEOPLE

After A Chaotic Weekend Of Binge Buying, Rethinking Giving Tuesday

NOVEMBER 24, 2017 | NEWS

RPA promotes Isadora Chesler, Selena Pizarro to directors of video production

NOVEMBER 20, 2017 | NEWS

Acura, Amazon Examine Entrepreneurial Spirit In Doc

NOVEMBER 16, 2017 | PEOPLE

‘Man Up’ and 5 Other Terms to Keep Out of the Office

NOVEMBER 8, 2017 | NEWS

Besting On Its Laurels: Honda Boosts New Accord With 'Trophy City' Ad Campaign

NOVEMBER 8, 2017 | PEOPLE

Curious Collaborators: the new agency rock stars

NOVEMBER 2, 2017 | NEWS

Sean Hayes Channels Jack in Honda Accord Ad Airing During Tonight’s Will & Grace

OCTOBER 27, 2017 | PEOPLE

Marketers plan to test out Facebook Stories because why not

OCTOBER 27, 2017 | PEOPLE

‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

OCTOBER 25, 2017 | PEOPLE

The common denominator between Amazon, Facebook and the great platform powers: Identity

OCTOBER 18, 2017 | PEOPLE

The Crawl, Walk, Run Guide To Frequency Management

OCTOBER 13, 2017 | NEWS

Watch: Insurance Gets Scary (Happy Friday the 13th)

OCTOBER 12, 2017 | NEWS

Multicultural Millennials Make Car Companies Rethink Their Marketing

SEPTEMBER 29, 2017 | NEWS

Kids With Cancer Get a Slew of Imaginary Friends to Help Them in Lovely Campaign From RPA

SEPTEMBER 28, 2017 | PEOPLE

How to Make a Creative Partnership Flourish

SEPTEMBER 27, 2017 | NEWS

Honda Launches Social For Electric Vehicle

SEPTEMBER 27, 2017 | NEWS

These 20 short films brought creatives together to help make cancer less scary for kids

SEPTEMBER 25, 2017 | PEOPLE

Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers

SEPTEMBER 20, 2017 | NEWS

These Dog Food Ads Are All About How Great Your Dog’s Poop Will Be

SEPTEMBER 14, 2017 | PEOPLE

Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations

SEPTEMBER 11, 2017 | PEOPLE

When It Comes to Tragedies, Try Human First, Brands Second

SEPTEMBER 7, 2017 | PEOPLE

Art and Analytics: How Creatives and Strategists Can Play Nice

SEPTEMBER 1, 2017 | NEWS

These Honda Fit Ads Disappear Into the Back of the Car

AUGUST 24, 2017 | PEOPLE

To Understand Coastal Elites, Start By Looking At Middle America

AUGUST 10, 2017 | PEOPLE

Snapchat still has a solid advantage over its competitors in one key area

AUGUST 9, 2017 | PEOPLE

After Trump's shocking win, advertisers faced 'confusion, anguish, and maybe even a few tears' — now they want to reach his voters

AUGUST 4, 2017 | NEWS

As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands

AUGUST 4, 2017 | PEOPLE

Siri: Steadfast? Alexa: True-Blue? Consumers Want Trustworthy VAs

AUGUST 2, 2017 | PEOPLE

Instagram Stories has emerged as a clear favorite for marketers over Snapchat

JULY 27, 2017 | PEOPLE

Snapchat’s ad biz has matured but is still a shiny new object for advertisers

JULY 26, 2017 | PEOPLE

Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality

JULY 12, 2017 | PEOPLE

The ad industry feels like Silicon Valley is killing creativity

JULY 5, 2017 | NEWS

Automakers Focus On Hispanic Consumers

JUNE 27, 2017 | PEOPLE

Snapchat is holding its ground in its war with Instagram

JUNE 23, 2017 | PEOPLE

The state of programmatic advertising

JUNE 22, 2017 | NEWS

ampm: Dodger Dog Vendor

JUNE 20, 2017 | PEOPLE

Looking for insights in all the wrong places

JUNE 19, 2017 | NEWS

Honda taps Instagram's famous cat to pitch car tune-ups

JUNE 15, 2017 | NEWS

Acura Caps This Season’s Better Call Saul Partnership by Bringing Back Some Memorable Season 1 Characters

JUNE 13, 2017 | NEWS

Honda hopes clever seats that slide apart will sell new Odyssey minivan

JUNE 13, 2017 | NEWS

A pair of monster siblings duke it out in ad for Honda Odyssey minivan

JUNE 13, 2017 | PEOPLE

Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era

JUNE 12, 2017 | NEWS

RPA Is Asking Facebook Users to Share Memories to Help Kids With Cancer

JUNE 12, 2017 | PEOPLE

Snapchat Is Ramping Up Agency Services and Unleashing the Next Generation of Its Ad Business

JUNE 12, 2017 | PEOPLE

‘Nobody at Yahoo understood Tumblr’: Why Marissa Mayer’s big bet on Tumblr never panned out

JUNE 5, 2017 | NEWS

'Don't Boil the Ocean': How RPA Hired 120 People in Four Months

MAY 26, 2017 | PEOPLE

‘We’re often working with one second’: Most viewable ads are gone in a flash

MAY 23, 2017 | PEOPLE

James Corden on ‘Carpool Karaoke,’ Ratings and Staying Out of the Political Fray

MAY 23, 2017 | PEOPLE

‘Be a producer’: RPA’s Sarah Bates on what it takes to be a great creative

MAY 18, 2017 | PEOPLE

A cheatsheet for Facebook’s war on clickbait

MAY 17, 2017 | NEWS

Honda Ties Racing Activities Directly To Production Vehicles

MAY 17, 2017 | NEWS

2017 Honda Civic Type R Featured in New Ad

MAY 16, 2017 | NEWS

Honda Civic Type R on track in new campaign

MAY 12, 2017 | PEOPLE

Snap-Back: Agencies Still Upbeat After Q1 Letdown

MAY 11, 2017 | PEOPLE

My career in 5 executions: RPA's Joe Baratelli

MAY 10, 2017 | PEOPLE

Confirmation bias is derailing great advertising

MAY 1, 2017 | NEWS

‘Ask how you can help someone else’: Beyond the Brief featuring Annie Elliott, RPA

APRIL 20, 2017 | PEOPLE

Scale matters: Advertisers are opting for Instagram over Snapchat

APRIL 19, 2017 | NEWS

Honda Suggests Teens Have a 'Designated Texter' in This Parody Rap Video

APRIL 19, 2017 | NEWS

Honda Brings Back The Dream Garage

APRIL 13, 2017 | PEOPLE

Putting people first in a post-privacy world

APRIL 13, 2017 | NEWS

RPA Takes a Deep, Artsy Dive in Latest Campaign for the Newport Beach Film Festival

APRIL 4, 2017 | PEOPLE

In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

APRIL 4, 2017 | NEWS

ARCO Introduces a New Brand Ambassador

APRIL 2, 2017 | NEWS

Best April Fool's Pranks 2017

APRIL 1, 2017 | NEWS

Our favorite April Fool's pranks: Bob Evans Beauty, Honda Horn Emojis

APRIL 1, 2017 | NEWS

The 13 Best April Fools’ Day Pranks of 2017

MARCH 31, 2017 | NEWS

April Fool's 2017: All the Pranks That Are Fit to Print

MARCH 23, 2017 | PEOPLE

The Rise of the Bots and The Fall of VR – What I Took Away from a Week at SXSW

MARCH 15, 2017 | NEWS

How RPA used a simple idea to break through at SXSW

MARCH 15, 2017 | NEWS

RPA Campaign Used Apple's AirDrop to Connect With Potential Recruits At SXSW

MARCH 6, 2017 | NEWS

Listen Closely to the Sound as You Pan Around Honda’s Innovative New 360 Video on Facebook

FEBRUARY 20, 2017 | NEWS

Forget the Oscars, Farmers Insurance Is Running Its Own Awards

FEBRUARY 17, 2017 | PEOPLE

Snapchat’s user base has stalled. But that might not be a bad thing.

FEBRUARY 15, 2017 | NEWS

La-Z-Boy Touts Designer Service

FEBRUARY 10, 2017 | PEOPLE

Creative Marketing VP: Is Advertising Ruining Super Bowl Advertising?

FEBRUARY 10, 2017 | PEOPLE

Agency rebundling is the future, not the past

FEBRUARY 8, 2017 | NEWS

Honda's Ad for Fuel Cell Vehicle Features Bodiless Singing Children

FEBRUARY 8, 2017 | PEOPLE

Advertising Roundtable: What Should We Take Away From This Year’s Super Bowl Ads?

FEBRUARY 3, 2017 | NEWS

Honda’s Super Bowl 2017 Ad Features Yearbook Pictures of Tina Fey, Amy Adams, Jimmy Kimmel and More!

FEBRUARY 3, 2017 | NEWS

Honda's 'Yearbooks' Super Bowl Ad Nicely Fuels 'The Power Of Dreams'

FEBRUARY 2, 2017 | NEWS

Honda Brings Celebrity Yearbook Photos to Life in Super Bowl Ad

JANUARY 25, 2017 | NEWS

Marketers reveal their biggest challenges of 2017

JANUARY 17, 2017 | ABOUT

My favorite Super Bowl ad: RPA's Joe Baratelli

JANUARY 11, 2017 | NEWS

Here are challenges Snapchat faces as it gets closer to its IPO

JANUARY 10, 2017 | ABOUT

The 5 CES products marketers need to know about

JANUARY 9, 2017 | NEWS

Honda Awards Its Nearly $600 Million Media Buying Business to RPA

JANUARY 9, 2017 | NEWS

Ad agency RPA is expected to hire 100 workers after winning back American Honda account

JANUARY 3, 2017 | NEWS

Honda Is Coming Back to the Super Bowl

JANUARY 3, 2017 | NEWS

Honda's CR-V Will Make Its Third Super Bowl Appearance in This Year's Game

JANUARY 3, 2017 | NEWS

Interesting Campaigns Lead To Well-Read Stories

2016

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DECEMBER 29, 2016 | NEWS

Our readers’ 10 favorite ads of 2016

DECEMBER 20, 2016 | NEWS

Honda's newest VR campaign benefits children's hospitals

DECEMBER 20, 2016 | NEWS

Has violence on TV finally gone too far?

DECEMBER 19, 2016 | NEWS

Honda Brings Holiday Magic to Sick Kids With a Virtual Reality Experience

DECEMBER 19, 2016 | NEWS

Creatives from Hill Holliday, Deutsch, CP+B and more choose their favorite ads of 2016

DECEMBER 18, 2016 | NEWS

Honda uses Oculus Rift to bring holiday VR light show to hospitalized children

DECEMBER 12, 2016 | NEWS

Brands aren't giving up on Twitter just yet, but they are shifting their focus

NOVEMBER 22, 2016 | NEWS

Facebook is testing real-time ads for live videos

NOVEMBER 22, 2016 | NEWS

Ad execs rethink what Americans want after Trump's win

NOVEMBER 16, 2016 | NEWS

Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

OCTOBER 26, 2016 | NEWS

More with less: How agencies are combating the fee crunch

OCTOBER 26, 2016 | NEWS

Diversity and client education: Where agencies should invest their resources

OCTOBER 25, 2016 | PEOPLE

For Today’s CMOs, Nuance Is Dead; Long Live Nuance

OCTOBER 17, 2016 | NEWS

Growing pains: How agencies see Snapchat's ad-sales approach

OCTOBER 12, 2016 | PEOPLE

Artificial Intelligence, Artificial Creativity and Artificial Humanity

OCTOBER 9, 2016 | NEWS

Meet the 12 Most Successful Media Agency Execs in Southern California

OCTOBER 7, 2016 | PEOPLE

The future of advertising: What do the interns think?

SEPTEMBER 20, 2016 | NEWS

#SkittlesSurvivor: Ad creatives imagine possible Skittles responses to The Donald Jr.

SEPTEMBER 12, 2016 | PEOPLE

Time to leave your agency? 5 questions to ask.

AUGUST 7, 2016 | ABOUT

How internet culture pushed absurdism into mainstream advertising

AUGUST 3, 2016 | NEWS

Oh Snap

AUGUST 2, 2016 | NEWS

Advertisers Say Verizon’s go90 Rollout Has Been Rocky

JULY 26, 2016 | PEOPLE

The Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless

JULY 22, 2016 | NEWS

Agency Creatives Reflect On Their Emmy-Nominated Spots

JULY 21, 2016 | PEOPLE

How to combat an agency’s top four collaboration killers

JULY 17, 2016 | NEWS

5 Questions for: Joe Baratelli of RPA

JULY 15, 2016 | NEWS

Women in Business Q&A: Lisa Herdman SVP, Director of National Programming & Branded Entertainment, RPA

JULY 6, 2016 | NEWS

RPA’s Tim Leake on the Importance of “People First” in Advertising

JULY 1, 2016 | NEWS

An Insider’s Perspective on Careers in UX

JUNE 14, 2016 | NEWS

Airbnb’s CMO: ‘I don’t want public policy messaging to bleed into our brand voice’

MAY 24, 2016 | NEWS

Myth busting: What people get wrong most often about programmatic

MAY 16, 2016 | NEWS

What’s Different About the New Golden Age of the Family Sitcom

APRIL 29, 2016 | NEWS

The five most creative strategies for recruiting agency interns

APRIL 17, 2016 | PEOPLE

5 things to consider before you advertise in virtual reality

APRIL 6, 2016 | PEOPLE

How I learned to stop worrying and get clients to fall in love

APRIL 6, 2016 | NEWS

'It's like saying everything living in the ocean is a fish': Marketers obsessed with millennials are making a mistake

2015

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AUGUST 1, 2015 | NEWS

Active and engaged

JANUARY 27, 2015 | NEWS

Super Bowl 2015: A year for kinder, gentler ads?