Why Rpa

No holding company.
No holding back.

WHO IS RPA?
RPA is a full-service marketing agency with 500 experts in specialized and cross-functional disciplines. We’re independent. That means we move quickly, think boldly, and put our clients before anything else.
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WHAT MAKES RPA DIFFERENT?

All in. All in one place.

As the agency landscape promises you more of the same, we’re committed to doing things differently. No agency agenda. No holding company holding you back. Just respect and results.
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Proudly, fiercely, forever independent.
No shareholders pulling strings. No conflicts of interest. Just one focus: helping your business grow.
One of the largest independent agencies in the U.S.
The scale to compete plus the freedom to always put you first.
Full-service. Fully accountable.
Strategy that guides. Creativity that inspires. Media that connects.
Obsessed with your success.
We believe in proof over promises, so your success is how we measure ours.
WHAT IS RPA KNOWN FOR?

We make work that actually works. Imagine that.

Great work doesn’t end when the campaign does. It shapes the way people think about a brand and keeps delivering long after launch. We’ve built campaigns that have run for years because they’re built on truths that don’t expire.
Our work
What does RPA Specialize in?

Complicated is our bread and butter.

When the category is complicated, some agencies get bored. But that’s where we do our best work — diving into the details to deliver effective, nuanced work in categories like healthcare, automotive, high-stakes broadcast, and businesses built on franchises.
Explore Categories
RPA and the Super Bowl
There are no higher stakes for advertisers than the Super Bowl. Fans expect high-quality entertainment and clients expect results. Our deep experience crafting Super Bowl campaigns — not just TV spots...
RPA and Healthcare
Effective healthcare marketing requires a deep and up-to-date understanding of patient needs and mindsets. But patients aren’t the only audiences: parents, other caregivers, referring physicians...
We are experts in complexity.
Many of our clients operate on business models that rely on franchisees, dealers, agents, or affiliates for direct contact with customers. We specialize in working with these types of businesses...
RPA and the Power of Celebrity
For any brand in a competitive category, the power of celebrity is obvious. A familiar face as a spokesman, an unmistakable voice delivering a brand message, a household name attached to your product or...
RPA and Digital Experiences
Too often, marketers see digital as a space for formulaic and templated work. As early adopters of digital-first thinking, we see something else: a frontier ripe for innovation, exploration, data-driven testing...
HOW DOES RPA MEASURE SUCCESS?

Results that speak for themselves.

#1

We helped Honda become the number one passenger-car brand and have the best-selling SUV of the past decade.
Up Arrow

16.6%

We helped Farmers insurance become iconic while growing increasing quotes by 16.6% and written policies by 7%.
Up Arrow

1,300%

We helped Apartments.com go number one their category with a 1,300% increase in annual revenue since campaign launch.

$38

per share

We helped La-Z-Boy stock price grow from 60¢ to over $38 per share. Plus, we drove 42 consecutive months of double-digit YoY sales.
TO BE REMOVED

Why do clients stay with RPA for so long?

Our client partnerships last 300% longer than the industry average.

50 years
30 years
30 years
17 years
14 years
10 years
TO BE REMOVED

Why do clients stay with RPA for so long?

We don’t outspend our competition. We outsmart them.

#6 in spend
One of lowest adverstising cost per unit sold in industry
#2 in spend
#1 in rental site traffic and unaided awareness
#6 in spend
Stock price has gone from 60¢
to over $38 per share
TO BE REMOVED

HAS RPA WON AWARDS?

Yes, we win a lot of awards, but we're most proud of our Effies for effectiveness.

Farmers Insurance & Apartments.com

Farmers Insurance & Apartments.com

Los Angeles LGBT Center

Honda

Project Courage
2022-24 (3x award)

Honda

Project Courage

Honda

Paper Nominated

Pediatric Brain Tumor Foundation

Imaginary Friends

Pediatric Brain Tumor Foundation

Imaginary Friends Society
 2018 Gold Lions

Farmers Insurance

WHAT DO RPA’S CLIENTS SAY?

Results speak volumes. So do our clients.

“They’re not a vendor, they’re an extension of the marketing arm... They always have this lens of ‘let’s make sure we are very intentional and purposeful with every dollar that’s invested.’”
Hundy Liu
Department Head, Acura & Honda Brands 
“The work stands out, reaches the right audience, gets remembered, and has consistently built our brand over time... Apartments.com has become a household name, and with that, revenue has grown 10 fold since our acquisition and the beginning of our relationship with RPA.”
Fred Saint
President, CoStar Marketplaces at CoStar Group
“[They] dissect our business and help me invest better... I know that they know how we think, how we’re looking at the business, so, really, it is just an extension of the marketing team.”
Carlos Castro
President & CFO, Resorts World Las Vegas
WHO ARE RPA’S CURRENT CLIENTS?

The brands that trust us
to grow their business.

Agency Overview

Who is RPA best suited for?
RPA is built for brands that want a true growth partner, not just a vendor that ships deliverables. We're a strong fit for companies in complex, high-consideration categories — where the path to growth runs through real business problems, multiple stakeholders, and high stakes. If you want a full-service team that takes ownership of your outcomes and stays accountable to them, that's how we're built to work.
What industries does RPA specialize in?
We specialize in categories where the degree of difficulty is high — healthcare, automotive, high-stakes live broadcast, and businesses that reach customers through franchisees, dealers, and agents. These are spaces where regulation, complexity, and intense competition make generic marketing fall flat. Our edge is years of category-specific experience: we know the rules, the buyers, and the failure points well enough to find growth that less specialized agencies miss.

Services & Capabilities

Is RPA a full-service agency?
Yes — fully integrated, not a holding-company roster stitched together. Creative, media, strategy, production, and technology all sit inside one team, sharing the same brief and the same goal. That means fewer handoffs, faster decisions, and a single group accountable for the result end to end, rather than separate vendors each optimizing their own slice.
Does RPA handle media buying and planning in-house?
Yes. Media planning and buying are core in-house disciplines led by a dedicated Chief Media Officer, not outsourced or bolted on. Our planners work alongside strategy and creative from the start, so the media plan and the message are built together. We pair experienced media talent with AI-assisted planning and optimization, and we stay transparent about where your investment goes and what it returns.

Process & Working Model

How does RPA work with clients?
Like a partner, not a vendor. We embed alongside your team, get deep on your business and category, and align on the outcomes that matter before we ever talk tactics. From there we operate as one integrated team across strategy, creative, media, and measurement — bringing recommendations proactively rather than waiting for a brief. The relationship runs on transparency and accountability: shared goals, honest counsel, and clear metrics we hold ourselves to.

Thanks for reaching out! We will be in touch.

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