RPA is an independent modern agency, with a timeless perspective: People First.
We create work that matters to people, for brands that matter to people, in an environment where people matter.
Our success comes from focusing on the right things: People. Relationships. Results.
Our People First culture, with its active commitment to recruiting for diversity and fostering equality and inclusion, helps us attract and retain the best talent in the business.
Our culture fosters the range of perspectives essential to driving innovation and creating the meaningful and authentic connections necessary to succeed in today's world.
Our long-lasting client relationships are built on mutual trust that is increasingly rare in our industry.
We are a collective of specialists, with deep benches of talent in nearly every discipline a modern marketer needs today. All collaborating together with a shared philosophy and shared goal.
And everything we do is in service of growing our clients’ profit margins. (If we didn’t, we wouldn’t have the long-lasting client relationships.)
In for 13 is an initiative calling on advertising agencies to commit to the diversification of leadership in the advertising industry—specifically Black leadership—by signing a pledge. Currently, less than two percent of leadership positions industry wide are filled by Black professionals. The goal of In for 13 is to increase that number to 13 percent by 2023. RPA has signed the pledge and is committed to taking action.
RPA diversity numbers as of November 2020 are:
People of Color
(African American, Asian, Hispanic, and Pacific Islander/Native American)