RPA Hires Don Rohn as Group Strategic Planning Director

February 29, 2016

by
RPA

Santa Monica, CA, Feb. 29, 2016 — Leading independent ad agency RPA has hired Don Rohn as Group Strategic Planning Director reporting to David Berne, SVP, Chief Strategy Officer at RPA. Rohn, most recently Group Director, Strategy at TBWA\Chiat\Day where he served as the lead strategist on the Nissan account and supervised multi-disciplinary team of strategists, will direct planning for multiple agency accounts including Tempur+Sealy, ARCO, ampm and Los Angeles Clippers.

Rohn joins a strong team of strategists at the agency, where planning is designed to be responsive to the business challenges and marketing opportunities of today's media landscape.

"Great strategists like Don are instrumental to our agency's mission to unlevel the playing field for our clients," said Berne. "Don has experience in both brand and retail marketing. He understands how strong integrated marketing leads to business results both in the near term and over time." Rohn graduated with a Ph.D. in Applied Behavior Analysis from Western Michigan University and began his career working as a design strategist at Nissan Design America in San Diego, CA. His agency career has included executive positions at WPP, Saatchi & Saatchi, and TBWA\Chiat\Day.

At Saatchi, Rohn notably led the strategy development and messaging for one of the brand's most successful public relations events, the "Tundra Endeavour," which culminated in a 2013 Super Bowl spot and several award wins, including four Gold Lions at the 2013 Cannes International Festival of Creativity. His work for Toyota also garnered high accolades, winning One Show Gold Pencils, North American Effies, a gold ARF Ogilvy Award, and the distinction of being named Nielsen's most effective automotive campaign in 2013 and 2014. His most recent work at TBWA\Chiat\Day included the launch of Nissan Titan with "Shoulders of Giants", which was recognized by the industry for its culturally astute and disruptive approach to advertising.

Rohn lives in Long Beach, Calif., with his wife and twins.

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency, whose mission is to unlevel the playing field for its clients. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA's client list includes American Honda, ampm, Apartments.com, ARCO, CoStar Group, Los Angeles Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy, Tempur+Sealy and pivot TV. For more information, visit http://www.rpa.com.