Press Releases

2019

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JANUARY 24, 2019

Honda Ups its Game with Gamers – Partnering with Team Liquid and Twitch

2018

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DECEMBER 13, 2018

Pocky Shares Happiness in First Major Brand Campaign in the U.S.

DECEMBER 11, 2018

RPA Promotes Krystle Mullin and Ariel Shukert to Creative Directors

DECEMBER 5, 2018

Honda Uses Virtual Reality to Transport Pediatric Patients into a Magical Snow Globe for the Holidays

NOVEMBER 19, 2018

UNhappy Honda Days: Universal Pictures and Illumination's Dr. Seuss' The Grinch Steals Honda Holiday Campaign

NOVEMBER 12, 2018

Classic Toys Return for Starring Role in New "Happy Honda Days" Campaign

OCTOBER 11, 2018

RPA Releases Findings from Yearlong Study of Gen Z: The Identity Shifters

AUGUST 14, 2018

Dole Highlights Tradition in New Heartwarming Ad Campaign for Dole Fruit Bowls® in 100% Juice

JULY 23, 2018

An Alternative to a World of 'Meh' Hybrids – New Marketing Campaign Introduces the Stylish, Sophisticated, Fuel-Efficient and All-new 2019 Honda Insight

MAY 17, 2018

Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

APRIL 11, 2018

Honda Encourages Drivers to "Remove the Distractions" for Distracted Driving Awareness Month

MARCH 28, 2018

RPA Hires Cliff Atkinson as SVP, Executive Director, Digital Media

JANUARY 16, 2018

Honda Stage Returns with new "Backstage" Documentary Series Featuring Behind-the-Scenes Look at Up-and-Coming Artists

2017

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DECEMBER 18, 2017

Honda Brings Magical Holiday Card to Life for Pediatric Patients Using Personalized Augmented Reality and Crowdsourced Messaging

NOVEMBER 21, 2017

RPA Promotes Isadora Chesler and Selena Pizarro to Directors of Video Production

OCTOBER 30, 2017

Creative and Inspiring 'Trophy City' Campaign Showcases 10th-Generation Honda Accord and All Who Refuse to Rest on Their Laurels

OCTOBER 13, 2017

Farmers Insurance® Unveils 'Stranger Claims' Virtual Experience

SEPTEMBER 25, 2017

Pediatric Brain Tumor Foundation and RPA Debut Series of 20 Short Films to Help Make Cancer Care Less Scary for Kids

SEPTEMBER 6, 2017

Honda Civic Type R Cleared for Lift Off;
Power and Performance Touted in New Campaign

SEPTEMBER 1, 2017

Fit for Fun: New Marketing Campaign Highlights High Tech and Sporty Character of 2018 Honda Fit

JULY 6, 2017

Southwest Airlines Celebrates New International Service From Fort Lauderdale with Striking Public Art Installation

JUNE 21, 2017

ampm's Toomgis Enlists Los Angeles Dodgers Player Justin Turner to Help Him Find a Summer Job

JUNE 13, 2017

New Marketing Campaign for All-new Honda Odyssey Shows How Innovative Features and Imaginative Solutions Keeps Everyone in the Family Happy

JUNE 7, 2017

End Kids' Cancer Asks People to Share a Life Event on Facebook to Raise the Profile of Underfunded Pediatric Cancers

MAY 16, 2017

Racing-Inspired Brand Campaign Heralds New Honda Performance Models

APRIL 7, 2017

18th Annual Newport Beach Film Festival Advertising Campaign Reminds Audiences to 'Go Deeper'

APRIL 4, 2017

ARCO Introduces Hanna, Launches "Go with Value" Integrated Marketing Campaign

MARCH 31, 2017

Car Horn Emojis Mark Next Step in Honda Advanced In-Vehicle Technology

MARCH 31, 2017

Car Horn Emojis Mark Next Step in Honda Advanced In-Vehicle Technology

FEBRUARY 2, 2017

The Power of Dreams: Honda Rolls Out the Red Carpet for America's Best-Selling SUV; Celebrating 20 Years of CR-V

2016

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DECEMBER 16, 2016

Honda Uses Virtual Reality to Bring Holiday Cheer to Pediatric Patients

AUGUST 3, 2016

Honda Launches Marketing Campaign for the All-New 2017 Ridgeline Pickup: Truck's Incredible Versatility Showcased in New "Power of Ridgeline" TV Spot

JULY 18, 2016

Honda Summer Sales Campaign Celebrates American Pop Music and the Moment You Lock Eyes with the Perfect New Honda

MAY 10, 2016

Honda Gears up for the 100th Running of Indianapolis 500 with Launch of Robust "Fastest Seat in Sports" Experience

MAY 9, 2016

All-New Civic Coupe is Anything but "Square" in New Ad Campaign

APRIL 20, 2016

New Honda #PhoneDownEyesUp Social Campaign Targets Distracted Driving

APRIL 5, 2016

17th Annual Newport Beach Film Festival Unfolds the Art of Cinema in 'We're Being Watched' Campaign

MARCH 30, 2016

Apartments.com Expands 'Change your Apartment. Change the World.' Multiplatform Marketing Campaign Starring Actor Jeff Goldblum as Brad Bellflower, Silicon Valley Maverick

MARCH 16, 2016

Honda Celebrates Automotive Heritage and History in the U.S. in New Online Series Launching on Social Media

MARCH 11, 2016

RPA Creates GIMI-5, a Karma-Bot, Debuting at SXSW Interactive

FEBRUARY 29, 2016

RPA Hires Don Rohn as Group Strategic Planning Director

FEBRUARY 3, 2016

Apartments.com Kicks Off Apartment Industry’s First Super Bowl Ad featuring Jeff Goldblum and Lil Wayne

FEBRUARY 1, 2016

Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial

JANUARY 28, 2016

RPA Creates Super Bowl Spot for Death Wish Coffee Company, Winner of Intuit QuickBooks Small Business Big Game

JANUARY 21, 2016

Honda Honored at One Show's Third Annual Automobile Advertising of the Year Awards, Topping Broadcast TV Category

JANUARY 7, 2016

New Honda Advertising Campaign, "Dreamer" Celebrates the Imaginative, Innovative Redesign of the All-New 2016 Civic

2015

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DECEMBER 28, 2015

Farmers Insurance Highlights Know-How and Agent Insight Featuring Unique and Real Claims for Customers in New "We Know From Experience" Ad Campaign

DECEMBER 18, 2015

All-New 2017 Honda Ridgeline Pickup to Make Television Debut During Super Bowl 50

DECEMBER 8, 2015

New Honda Road Readers Program Designed to Encourage Children to Use Their Imaginations During Drives

DECEMBER 7, 2015

RPA Hires Gwen Conley as VP, Group Media Director

NOVEMBER 30, 2015

Honda Is First Brand to Utilize Twitter’s Instant Win Feature to Give Away Car

OCTOBER 29, 2015

L.A. Clippers Debut "Together We Will" Advertising Campaign For 2015–2016 Season

OCTOBER 22, 2015

Advertising Age Names RPA as One of the 50 Best Places to Work in Advertising & Media

OCTOBER 22, 2015

RPA Hires David Measer as SVP, Group Strategic Planning Director

SEPTEMBER 21, 2015

Honda Brings 'The Power of Dreams' to Life With Two-Minute Commercial Created by Stop-Motion Artist and Influencer PES

JULY 6, 2015

All-New 2016 Honda Pilot Boasts Versatility and Premium Features Through Creatively Arresting TV, Digital and Print Advertising Campaign

JUNE 29, 2015

Tesoro Launches ARCO Ad Campaign Touting the Benefits of Quality TOP TIER® Gas

JUNE 8, 2015

All-New Honda HR-V Crossover Advertising Campaign Gets Everything Right

JUNE 8, 2015

thinkLA Celebrates Los Angeles Advertising Community Through Artful Campaign

MAY 28, 2015

SVP/ECD Jason Sperling First to Use Instagram to Publish Complete Book; Discusses Attracting Apathetic and Elusive Consumers Back to Brands

MAY 21, 2015

ampm Hires RPA

MARCH 31, 2015

Honda Introduces All-New 2016 HR-V SLF 'Selfie' Edition

MARCH 27, 2015

Undiscovered Artists Celebrated in '‘'Know New Art' Campaign for 16th Annual Newport Beach Film Festival

MARCH 2, 2015

Redesigned Apartments.com Launches $100MM Multiplatform Marketing Campaign Starring Actor Jeff Goldblum as Brad Bellflower, Silicon Valley Maverick

FEBRUARY 12, 2015

New Boutique Brand XO Mints Teams with Indie Folk-Rock Band Run River North to Deliver Valentine's Day Ballad for 'Ugly' People

JANUARY 27, 2015

Tempur Sealy Hires RPA

2014

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OCTOBER 28, 2014

Los Angeles Clippers to "BE RELENTLESS" in 2014-15 Advertising Campaign

SEPTEMBER 23, 2014

RPA Hires Jason Tarantino as VP, Strategic Planning Director

SEPTEMBER 5, 2014

Los Angeles Clippers Retain RPA

SEPTEMBER 2, 2014

Delano Las Vegas Brings Inspiration and Exclusivity to Luxury Seekers with 'Defiantly Inspired' Advertising Campaign

SEPTEMBER 2, 2014

Tesoro Debuts Targeted, Multichannel ARCO Ad Campaign to Communicate 'ARCO Has TOP TIER® Gas for Less.'

AUGUST 4, 2014

Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

JUNE 25, 2014

RPA and Honda Honored with Two Gold Cannes Lions Awards

JUNE 19, 2014

2015 Honda Fit Multimedia Advertising Campaign Features Comedian Nick Thune, Showcases the Incredible Versatility of the All-New Honda Fit

JUNE 18, 2014

New Advertising Industry Survey Reveals How Trust Between Advertising Agencies and Clients Leads to Creative Success

MAY 22, 2014

Honda Touts 'Fastest Seat in Sports' Sweepstakes to Support IndyCar Affiliation; Video and Social Feature Mario Andretti and 'Slow Citations'

MAY 12, 2014

Intuit Small Business Big Game Debuts Three New TV Spots for Runner-Up Winners

MAY 7, 2014

La-Z-Boy Furnishes New 'Urban Attitudes' Collection With Sophistication

FEBRUARY 2, 2014

Honda Demonstrates Safety Commitment and Leadership with Super Bowl Ad Starring Actor Bruce Willis

JANUARY 31, 2014

GoldieBlox Wins Intuit Small Business Big Game

JANUARY 8, 2014

RPA Hires Tim Leake as Director of Growth and Innovation in Series of Key Leadership Moves at the Agency

JANUARY 8, 2014

Honda Celebrates Civic with All-New "One More Thing to Love about Today" Campaign

2013

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NOVEMBER 18, 2013

Happy Honda Days Campaign Taps Grammy® Award-Winning Michael Bolton to Highlight Year-End Sales Event

SEPTEMBER 23, 2013

Honda's Project Drive-In Helps Save Four Additional Theaters, Nine in Total; Continues Fundraising Effort to Help Others

SEPTEMBER 11, 2013

Film Critic Leonard Maltin to Host First Ever Twitter Vine Auction in Support of Honda's Project Drive-In

SEPTEMBER 5, 2013

The Listening Cloud: RPA's Beautiful New Social Media Monitor

AUGUST 29, 2013

Neil Patrick Harris and Rainn Wilson Lend Voices to 2014 Honda Odyssey Advertising Campaign

AUGUST 28, 2013

PGA TOUR Player Rickie Fowler Stars as Dick Fowler, P.I., in Latest Videos from Farmers InsuranceSM

AUGUST 12, 2013

Hundreds of Drive-In Theaters Face Closure; Honda Launches Project Drive-In to Save Drive-Ins Across the Country

AUGUST 6, 2013

Honda Follows the Success of Breakthrough Twitter Campaign with #HondaLove Vine Videos

AUGUST 5, 2013

Atlanta Broadcast Advertising Club Honors RPA's Lisa Pilger with Lifetime Achievement Award

AUGUST 5, 2013

Farmers Insurance Launches Zany "15 Seconds of Smart" Online Videos

JULY 15, 2013

Honda Embarks on Breakthrough Twitter-centric Campaign Featuring Vine Videos in Support of Summer Clearance Sales Event

JULY 3, 2013

RPA and Honda Earn Cannes Lion Award

JUNE 20, 2013

RPA and Honda Win Big at thinkLA Interactive Awards Gala and National ADDY Awards Show

APRIL 30, 2013

RPA Promotes Jason Sperling to Executive Creative Director

APRIL 9, 2013

RPA, Tool Spark Emotion for Newport Beach Film Festival

APRIL 1, 2013

Honda Introduces HondaHAIR, First-Ever In-Vehicle Hair-Grooming Tool

JANUARY 24, 2013

Acura Launches "The Acura Studio Master Class Series" at the 2013 Sundance Film Festival

JANUARY 11, 2013

Honda Teams With Forza Horizon for Civic Launch

JANUARY 3, 2013

Honda Civic Campaign Embraces the Spirit of Continuous Improvement

JANUARY 2, 2013

Farmers Insurance Encourages Consumers to Start the Year Smarter with the Launch of Its New "It's Smarter to Have a Plan" Advertising Campaign

2012

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DECEMBER 17, 2012

RPA Hires Group Media Director to Lead Honda National Account

NOVEMBER 20, 2012

Gerry Rubin to Be Inducted Into the Advertising Hall of Fame

NOVEMBER 19, 2012

Honda Launches Annual Happy Honda Days Campaign, 'More Happiness with Every Honda'

NOVEMBER 12, 2012

Acura Holiday Campaign Starring Dr. Phil, Suze Orman and Santa Touts Sensible Luxury

NOVEMBER 7, 2012

RPA Appoints First Brand Experience Director

OCTOBER 4, 2012

RPA and Honda Win Three MIXX Awards

SEPTEMBER 19, 2012

Honda Gives Los Angeles Band, Monsters Calling Home, First National Spotlight

SEPTEMBER 17, 2012

All-New 2013 Accord 'It Starts With You' Campaign Highlights Honda's Customer-Focused Approach to Engineering

SEPTEMBER 11, 2012

RPA Continues Growth with Six Key Creative Talents

AUGUST 27, 2012

RPA Promotes J Barbush to Creative Social Media Director

AUGUST 22, 2012

La-Z-Boy Continues 'Live Life Comfortably' Campaign, Starring Brooke Shields

JULY 31, 2012

RPA Announces Slate of Creative New Hires

JULY 19, 2012

RPA Appoints New SVP, Media Strategy, Integration and Analytics

JULY 16, 2012

Honda Taps Iconic Tunes For Unique Summer Clearance Campaign

JULY 11, 2012

RPA Promotes Joe Baratelli to Chief Creative Officer

JUNE 29, 2012

Mandalay Bay Resort and Casino Launches New Website

JUNE 26, 2012

RPA Promotes Four in Creative Department

JUNE 20, 2012

Indie Rock Band Metric Headlines New Campaign for All-new 2013 Acura ILX

MAY 31, 2012

Acura Launches All-New ILX, New Gateway to the Acura Brand

MAY 22, 2012

Honda Campaign Touts IZOD IndyCar® Series Affiliation

MAY 1, 2012

NASCAR Driver Kasey Kahne® Featured in New Public Service Advertisements to Encourage Young Adult Drivers to Leave the Risky Driving to the Professionals

APRIL 21, 2012

La-Z-Boy Extends Partnership with Style Icon Brooke Shields andContinues Successful "Live Life Comfortably℠" Campaign

APRIL 13, 2012

Acura Teamed With Marvel's The Avengers as Official Sponsor of Red Carpet World Premiere

APRIL 11, 2012

Farmers Insurance Debuts Marvel's The Avengers Campaign

APRIL 6, 2012

Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards

APRIL 5, 2012

Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for Marvel's The Avengers

MARCH 20, 2012

RPA Honors the Creative Spirit for the Newport Beach Film Festival Campaign, a Perennial Partnership

MARCH 19, 2012

Sole Society Hires RPA

JANUARY 30, 2012

Honda Pays Homage to Famous Film in Super Bowl XLVI Commercial

JANUARY 30, 2012

Acura to Debut Super Bowl XLVI Commercial, First for the Brand

JANUARY 9, 2012

University of Farmers Campaign Rolls Out Six New TV Spots Starring J.K. Simmons and Directed by Fred Savage

JANUARY 3, 2012

Honda Highlights National Hockey League Partnership with New, Fan Passion-Themed Spot

2011

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NOVEMBER 14, 2011

Honda Spokesman Patrick Warburton Returns for 'Happy Honda Days' Campaign, Features Nine TV Spots

NOVEMBER 14, 2011

Celebrities Take the Wheel as Acura's 'Season of Reason' Campaign Returns Starring Gordon Ramsay and Bette Midler

OCTOBER 12, 2011

New Honda Pilot Commercial Strikes a Familiar Chord

OCTOBER 11, 2011

Larry Postaer Shares 50 Years of Advertising Tales in New Book, 'Pickett, Plunkett and Puckett.'

SEPTEMBER 12, 2011

New Ad Campaign Provides Plenty of 'Good Reasons' to Buy a New Honda

JUNE 1, 2011

Honda Premieres "The Super Civic Quest," an Epic Digital Scavenger Hunt

APRIL 20, 2011

All-New Honda Civic Ad Campaign Celebrates "To Each Their Own"

MARCH 24, 2011

Farmers Insurance Continues with Professor Burke As Centerpiece of Ad Campaign; 5 New Spots and 8 New Print Ads Debut

JANUARY 26, 2011

J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites for a Second Consecutive Time

JANUARY 21, 2011

Honda Premieres 'The Undying Dream' Short-Film Documentary at 2011 Sundance Film Festival

2010

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SEPTEMBER 29, 2010

Honda Set to Rock Minivan World with New Advertising Campaign

SEPTEMBER 9, 2010

All-New Honda CR-Z Sport Hybrid Ad Campaign Utilizes New 3-D Technology

AUGUST 20, 2010

RPA Appoints New Honda Group Creative Director, Promotes Six Creatives

JUNE 28, 2010

MGM Resorts International™ Hires RPA for Luxor Hotel and Casino and Excalibur Hotel & Casino

MAY 30, 2010

Honda Racing Campaigns Debut at Indianapolis 500®

APRIL 1, 2010

New Campaign for 11th Annual Newport Beach Film Festival Magnifies Epic Power of Film

MARCH 15, 2010

Acura Launches Brand Campaign: "The most innovative thinking you'll find, you'll find in an Acura."

FEBRUARY 4, 2010

Acura's Integrated Ad Campaign Introduces the All-New ZDX, the First Concept from Acura's New Design Studio

FEBRUARY 3, 2010

Honda's Super Bowl Ad to Tout All-New Accord Crosstour

JANUARY 22, 2010

Honda Premieres "Living with Robots" Short-Film Documentary at Sundance Film Festival

JANUARY 12, 2010

Honda Creates Original Short-Film Documentaries for Corporate Brand Campaign

2009

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OCTOBER 8, 2009

Honda Premieres "Racing Against Time" Short-Film Documentary Featuring Skateboarding Legend Tony Hawk and "Star Trek" Screenwriters Roberto Orci and Alex Kurtzman

JULY 17, 2009

California Department of Public Health Hires RPA

JUNE 29, 2009

Honda Debuts New Short-Film Documentary for Corporate Brand Campaign

JUNE 23, 2009

J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites for a Second Consecutive Time

JUNE 16, 2009

Work Created by RPA Recognized with Gold Promax|BDA Award Wins

MAY 21, 2009

New Acura Campaign Touts Safety and Residual Value

APRIL 17, 2009

RPA Wins Multiple Beldings, Including Sweepstakes Award for the Civic Musical Road

APRIL 6, 2009

"Honda Values" Campaign Urges Car Shoppers to Think Long Term, Beyond the Incentive-Based Marketplace

MARCH 13, 2009

Ad Campaign for the Launch of the All-New Honda Insight Celebrates "Hybrid for Everyone"

JANUARY 19, 2009

J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites

JANUARY 19, 2009

Acura Launches New RDX Spot; Blending Stop-Frame Animation and Street Art

JANUARY 12, 2009

Honda Creates Original Short-Film Documentaries for Corporate Brand Campaign

2008

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DECEMBER 23, 2008

Honda Launches Multimedia Campaign to Support New National Hockey League Sponsorship

NOVEMBER 27, 2008

Acura Launches New Holiday Campaign, "Drive Home for the Holidays"

NOVEMBER 24, 2008

Honda Launches New "Happy Honda Days" Campaign

NOVEMBER 14, 2008

New Integrated Campaign Positions PENTAX Brand Identity, "BE INTERESTING™"

OCTOBER 8, 2008

Honda's Musical Road — An Unprecedented Sensory Event

SEPTEMBER 24, 2008

Ad Campaign for the All-New Honda Fit Flaunts Fierce, City-Smart Style

SEPTEMBER 23, 2008

RPA Wins Two MIXX Awards: Best Widget and Best Search Campaign

SEPTEMBER 22, 2008

All-New Acura TL Advertising Campaign Introduces the Most Powerful Acura Ever Built

SEPTEMBER 2, 2008

RPA Promotes Gayle Gray to Director of Integrated Media

JULY 29, 2008

RPA Launches Branded Entertainment Discipline

APRIL 30, 2008

Jim Sieminski Joins RPA as VP, Account Director

APRIL 24, 2008

All-New Acura TSX Advertising Campaign Reveals "A New Generation Has Arrived"

APRIL 18, 2008

PENTAX Hires RPA

MARCH 14, 2008

RPA Creates New Division to Service Acura

MARCH 3, 2008

RPA Wins Several New Media Accounts

FEBRUARY 25, 2008

Mandalay Bay Resort and Casino Hires RPA

FEBRUARY 7, 2008

Multifaceted Spirit of Los Angeles Shines in New Honda-Sponsored Marathon and Acura L.A. Bike Tour Campaign

JANUARY 28, 2008

RPA Promotes David Smith to Executive Creative Director

JANUARY 10, 2008

RPA Media Meets the Needs of the Evolving Media Market

2007

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NOVEMBER 1, 2007

RPA Works Toward the Agency of the Future

OCTOBER 3, 2007

Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

SEPTEMBER 24, 2007

New Honda Civic Hybrid Campaign Uses The Odd Couple Wit to Bring Attention to Consumers' Environmental Foibles

SEPTEMBER 20, 2007

New Honda Corporate "The Power of Dreams" Advertising Campaign Captures the Magic of the Brand

SEPTEMBER 11, 2007

Ad Campaign for the All-New Honda Accord; "Beyond the Road" Instills Accord Pride in Everyone

SEPTEMBER 10, 2007

Integrated La-Z-Boy Ad Campaign Touts "Comfort. It's what we do."

JULY 30, 2007

Selena Chin Joins RPA as Local Media Manager in Chicago

JUNE 26, 2007

Claire Browne Joins RPA as V.P., Director of Media Insights, Research and Accountability

MAY 16, 2007

Honda Civic Tour Joins Forces with Friendsorenemies.com to Create Dynamic Online Fan Community Featuring Exclusive, Unscripted Content

APRIL 19, 2007

New California Horse Racing TV Spots Suggest What Happens in Vegas Doesn't Stay in Vegas

APRIL 4, 2007

Integrated SOYJOY™ Nutrition Bars Launch Ad Campaign Evangelizes the Benefits of Real Food, "Real Is Revolutionary"

MARCH 23, 2007

New Ad Campaign Expresses Passion of Honda Racing From IndyCar® Racing to Dirt Bikes

FEBRUARY 22, 2007

RPA Creates Poignant Ads Celebrating UCLA's 99 NCAA National Championships

FEBRUARY 12, 2007

Honda Launches Los Angeles Marathon and Acura L.A. Bike Tour Advertising Campaign

FEBRUARY 1, 2007

Honda's Gil "The Crab" Headed To the Famous "Large Game"

2006

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DECEMBER 19, 2006

Lenox Financial Mortgage, LLC Hires RPA for Media and Marketing Services

DECEMBER 11, 2006

Pharmavite Hires RPA to Handle Advertising for All-New SOYJOY™ Nutrition Bars

NOVEMBER 21, 2006

Honda Launches Popular "Happy Honda Days" As Holiday Shopping Season Begins

NOVEMBER 8, 2006

Honda Element Campaign Wins Coveted Yahoo! Big Idea Chair™

NOVEMBER 6, 2006

In the Wake of Election Buzz, Honda Launches New Honda Civic Spots Exclaiming "Freedom Is Choice"

OCTOBER 12, 2006

National Advertising Campaign for the All-New Acura MDX Exemplifies New Brand Direction

OCTOBER 10, 2006

Shelley Watson Joins RPA as V.P., Director of Entertainment

OCTOBER 9, 2006

Honda Launches Element SC with a Stable of New Friends and the Return of Gil the Crab

SEPTEMBER 29, 2006

RPA Celebrates Three MIXX Awards Wins and Two Creative Media Awards

SEPTEMBER 28, 2006

What do you CRAVE? Ad Campaign for the All-New Honda CR-V Celebrates Consumers Cravings

AUGUST 30, 2006

RPA and Pioneer Take High-Definition Television to New Realms with All-New Fall Advertising Campaign

AUGUST 21, 2006

RPA and Honda Initiate Viral, Interactive Campaign to Champion the Honda Element's Famous Friend, Gil the Crab

AUGUST 7, 2006

Advertising Campaign for the All-New Acura RDX Appeals to Technologically Savvy, Sophisticated Consumers