Since joining RPA in 2004, Pramit has led and reinvented the User Experience group to create award-winning digital experiences across all devices and platforms. Pramit has over 15 years of experience, including over 10 at RPA in various creative positions across all clients, including American Honda, Farmers Insurance, Intuit SmallBusiness, Mandalay Bay, La-Z-Boy, ampm, ARCO, and Pentax. As a New MediaSpecialist and Information Architect for the University of Michigan in AnnArbor, MI, Pramit was central to the creation of the first-ever distributed learning system. He graduated with a Bachelor of Science degree from theUniversity of Michigan with coursework encompassing Human Computer Interaction,Computer Science, and Information Visualization and Design. Pramit is a self-confessed heavy-metal aficionado and goes to great lengths to watch his favorite bands perform live. His crowning achievement in that category was attending the 2007 Led Zeppelin one-off reunion concert in London.