Where creative, strategy and integrity meet, you’ll find Joe Baratelli. With a positive leadership style and strong creative vision, Joe has been an integral part of the recent growth of RPA. His passion and expertise extend to all media, which allows clients to benefit from truly integrated campaigns. Over his 30-year career, Joe has helped build small brands into big ones, and made big brands even bigger. Beginning with Honda.And including Farmers Insurance, La-Z-Boy, ampm and VH-1. Not to mention overseeing the production of more than a dozen Super Bowl spots including three in 2016. At the core of Joe’s approach is his philosophy of respect. Respect for the consumer. Respect for our clients. And respect for each other. Which is probably why Joe is so respected in the advertising industry. Joe sits on the board of Picture Alternatives, a nonprofit that uses creative media to promote the social value and effectiveness of alternatives to violence.