Santa Monica-based independent agency RPA has hired Cliff Atkinson for the role of senior vice president, executive director, digital media, a new role at the agency.
Atkinson will lead RPA’s digital media practice, including strategy, social, programmatic, search and ad operations. He will also partner with other teams at the agency to further develop its suite of offerings. He reports to executive vice president, chief media officer Jim Helberg.
Atkinson comes to RPA from Saatchi & Saatchi L.A., where he held a similar role leading its digital strategy and investment practice.
Prior to his more than 12 years at Saatchi & Saatchi L.A., Atkinson began his career at Grey NY before moving on to posts at various agencies, including Deutsch N.Y. and L.A. His account experience includes Toyota, Procter & Gamble, Coors Light, UnitedHealthcare, and the Discovery Channel.