Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners.
With ad spend roaring back, there’s a lot of hiring going on. At many agencies in the US, UK and APAC, we’re seeing headcounts return to, and go beyond, pre-pandemic levels – especially with holding companies such as Publicis returning to growth.
But even with demand for new talent high, standing out among the crowd is never easy. So what can agency staffers with an eye on their next gig do to stand out? What are you looking for in your next recruits? Will a one-sided CV cut it in 2021?
David Peña, talent specialist, RPA
For junior- and entry-level candidates, having an inspiring ’North Star’ is a great way to stand out. I want to know why you want to get into the industry, and what are the challenges you see in advertising that you want to take on and fix? What are some ads you’ve seen lately that were tone-deaf? Really think about it. Advertising isn’t just about being creative and using metrics, it’s about connecting people and championing change, community and social causes. If you can take some time to reflect on your North Star, I guarantee you will stand out.