Honda's 'Yearbooks' Super Bowl Ad Nicely Fuels 'The Power Of Dreams'

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Often, auto brands and others launch broad positioning campaigns with the best of intentions to make them stretch over years, but soon they lose their punch or relevance. It's difficult to make foundational brand values, much less transitory slogans, last that long.

Not so with Honda's, "The Power of Dreams."

In Super Bowl LI, Honda will introduce a 60-second commercial that at once provides an effective commentary on "The Power of Dreams" and also marks a worthy followup to the brand's most impressive creative effort to support this theme, the two-minute ad Honda launched in late 2015 that used a stop-motion paper-art technique to tell an intriguing story about the company's history.

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