Did you know that the average person scrolls 300 feet of social media content on their smartphones every day?
That’s according to Honda, which made that factoid the anchor of its new social campaign for its Passport sport-utility vehicle.
The automaker is touting the “adventure-ready” SUV with #300ftChallenge, in which outdoor influencers across multiple rugged disciplines are challenged to incorporate a Passport into an adventure equal to 300 feet.
Adventure photographer Chris Burkard collaborated with Honda on the campaign and directed its hero video, which will be featured on the automaker’s social channels, as well as Burkard’s Instagram feed.
Other content bound for the same destinations features rock climber Sasha Digiulian, fly fisher Andy Mann, extreme kayaker Rafa Ortiz and mountain biker Joey Schusler.