Honda Awards Its Nearly $600 Million Media Buying Business to RPA

Originally Posted On

Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win covers nearly $600 million in annual spending.

This news marks a major win for RPA. The Santa Monica, Calif.,-based shop has counted Honda as a client since opening its doors in 1986, and co-founders Gerry Rubin and Larry Postaer have an even longer history working with the company.

See original article