Virtual reality is one of advertising’s most buzzed-about tactics – even the NCAA championship game had a headset component. With new technologies and an influx of capital to the medium, it’s now possible to create innovative, multisensory experiences. But while it’s great to be first to use something breakthrough to catch people’s attention, it’s important to understand that value only comes from using it in a thoughtful, strategic way.

Let’s remember that virtual reality is a less visceral form of reality. It gives us a sense of space, but, at this point, it’s not a true replacement for the real thing. So, if you are like me and decide to venture into the field of virtual reality, here are five things to consider, as you blaze the trail for everyone else:

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