The more that you see, the more that you’ll know. As a brand built on knowledge and experience, Farmers® has partnered with the Dr. Seuss Enterprises to celebrate the core values they share on March 2, Dr. Seuss’s 115th birthday. Drawing inspiration from Dr. Seuss’s classic style, RPA worked with animation studio Passion to take the viewer on a journey through the most unbelievable claims we’ve seen from our We Know From Experience campaign.
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In addition to this Seussian journey, we created a 6-minute read-along companion piece of the Dr. Seuss classic, "Oh, the Places You'll Go!", read by Professor Burke (J.K. Simmons).
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By partnering with someone who shares similar core brand values, both Farmers and Dr. Seuss continue to establish themselves as ever-evolving legacy brands that aren't afraid to celebrate those values in new and meaningful ways.
The campaign starts Monday, February 25, and runs until March 2. Media and PR will drive users to https://www.farmers.com/seuss/ for all the content we created for this campaign.