Dole Frozen is Better than Fresh

Dole: Frozen is Better than Fresh

Dole: Frozen is Better than Fresh

Smoothies have long held a positive and prominent place in health food culture. But when it comes to making smoothies, frozen fruit is often seen as a second-class citizen to fresh. To shift this perception and raise frozen fruit's profile on a national level, we created an educational campaign informing smoothie drinkers why frozen is better than fresh, all while building an affinity for Dole as the true champion of smoothie culture.

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