Auto brochures remain a critical part of the Honda brand halo. Combining lush location photography and key product details, these brochures introduce Honda products to the public as well as affirm the vehicles' beauty and quality after purchase. While RPA’s glossy books are still available in print at auto shows and dealerships, they’re also an important part of our digital communications.They can drive readers to the model sites developed in parallel, which offer expanded product information, additional photos and videos and noncommittal shopping tools. They can also be downloaded as PDFs. This combined print-and-digital framework ultimately helps users find the Honda that’s right for them.