What do clowns and rock and roll have in common? They’re both catalysts for bizarre accidents covered by Farmers Insurance. We brought these incredible, real claim stories to life in a 360 campaign to show off the vast and impressive insurance experience Farmers offers. Because after all, you know a thing or two when you’ve seen a thing or two.
For digital media, we created content based on truisms from the shared experience of our audience, like the frustration of an ad interrupting your show or the ear-catching effect the Farmers jingle has on people – even the characters in our commercial.