Apartments.com helps more renters find new places to live than anyone else - to the tune of 40 million and counting. But how do they achieve and maintain this position as the best in the biz? In our latest TV campaign for Apartments.com, we revisit visionary founder Brad Bellflower (Jeff Goldblum) as he lets us in on the groundbreaking ideas that have driven their rental success, including innovations in space exploration, modifications in hand design and advances in dog-cone technology.
For digital media, we created content playing off relatable topics in renting, like answering the timeless noisy neighbor question of “What are they doing over there?!” while also expanding viewers’ minds to fathom the sheer numeric insanity of the 40 million renters who have found their home on Apartments.com.