Apartments.com helps more renters find new places to live than anyone else - to the tune of 40 million and counting. But how do they achieve and maintain this position as the best in the biz? In our latest TV campaign for Apartments.com, we revisit visionary founder Brad Bellflower (Jeff Goldblum) as he lets us in on the groundbreaking ideas that have driven their rental success, including innovations in space exploration, modifications in hand design and advances in dog-cone technology.
“What’re they doing over there?!”: Apartments.com’s latest digital video series
In the “What’re they doing over there?!” series, the brand answers the age-old apartment mystery of what on earth the next-door neighbor is doing to cause all that racket. It’s a question on everyone’s minds these days after being cooped up at home for so long. Each piece ends with an invitation for people to find a better place to live on Apartments.com. The series is designed for the interactivity, multiple chapters and vertical format of Instagram stories, but will also run in 15 and 6 second digital video placements.
Apartments.com digital video series touts the 40 million renters they’ve helped find a new place
The“40 Million”digital video series focuses on the impressive fact that over 40 million people have found new homes using Apartments.com – more than any other rental site. Brad uses a variety of demonstrations to help the audience wrap their heads around just how large a number 40 million is.