ESPN basketball analyst Jay Williams and comedian Seaton Smith today begin hosting the Acura Less Talk Sports Network during March college basketball match-ups. Williams and Smith will use as few words as possible to comment on the brackets, biggest upsets and game highlights surrounding March basketball with their “Less Talk” pre- and postgame analysis: https://acura.us/lesstalk.
“We have a new take on sports commentary where we get straight to the point without the fluff,” said Williams, who is partnering with the Acura campaign for the third consecutive year. “We’ll have more fun, but talk less.”
The Acura Less Talk Sports Network will air through the April 2nd March college basketball finals. The campaign will be featured on top sports sites such as ESPN and Turner Sports, as well as across social media platforms. For the first time, Acura will update creative in real-time within the brand’s homepage takeovers on ESPN, based on live outcomes. On social media, the campaign will span Facebook, Instagram, Reddit, and GIPHY, with a focus on real-time game reactions. In addition, fans and viewers also will be able to share the GIFs and memes featuring Williams’ reactions with friends, based basketball match-ups and outcomes.