What I learned at SXSW Interactive
This is part 3 of a 5-part series about my time at the SXSW Interactive Conference 2017. I’ve consolidated information around five trends and some of the most interesting things I learned about each of them. (Originally sent as a series of emails to a smaller group of associates, RPA thought this was so great that we decided to archive them on our website.)
Today’s trend from SXSW is influencer marketing.
There was lots of buzz around the various ways brands are working with influencers across different channels. And a lot of speakers talked about how people are increasingly using their time online for discovery. No longer are we typing what we need, but discovering things visually – and then searching for it. Instagram shared that 75% of users reported taking an action based on something they saw in their feed. Influencers are a powerful way for brands to insert themselves into that discovery process in a more authentic way. But that doesn’t mean that social posts themselves can’t be action-oriented. New and changing social products mean the ways brands can partner with influencers is constantly changing. And fans are getting increasingly savvy at sniffing out what feels authentic and what feels like…advertising.
Here are some highlights and best practices:
The last installment of “What I learned at SXSW” comes tomorrow. Stay tuned!