Fortified with Optimism

Fortified with Optimism

Fortified with Optimism

Campaign Overview

SOYJOY's "fortified with Optimism" campaign emphasized the many health advantages that soy provides through joyful, optimistic illustrations from artists such as Roman Klonek (shown). Used different artists to create different ads.

Apetite For Life

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/soyjoy-fortified-with-optimism/AppetiteForLife_Klonek_2008.jpg" ]