Some Social Experiments
Social Video That Engages and Inspires
For both Honda and Farmers Insurance, we have brought to life the brands in unique ways on social. Tapping into creators, leveraging trending production techniques, and tapping into a subculture of gaming.
Tapping Into Cultural Zeitgeist
Designing creative for this social audience required an emphasis on visual humor, thoughtful placement of on-screen text, and relevant moments that golf fans of all skill levels could relate to (e.g., “Everyone’s been talking about calves lately…”). Not only were click-throughs almost 5x stronger than the previous golf campaign, social listening found the campaign garnered praise and demand for more content. (“This needs to be longer.” “Need more of these. Please.”)