Sealy’s Got Your Back

Sealy’s Got Your Back

Sealy’s Got Your Back

Campaign Overview

Sealy beds offer award-winning support to customers across America. So to promote the Posturepedic Premier Hybrid mattress, we created a contest, asking their social-media followers, "Who else has your back?"

Entries flooded in on Facebook and Twitter. We selected our winners, Shannon and Michelle, based on their inspirational story of support.

We announced the winners through a recorded Skype video where Shannon told her moving story of support and was able to surprise her friend Michelle as she announces that they both won Sealy mattresses. The video received extremely positive reviews on Facebook and Twitter and their tearjerking story of support shows that Sealy supports what matters most.

Contest Launch Video

[vimeo vimeoid="148382722"]

Winner Video

[vimeo vimeoid="148298637"]