United Way of Greater Los Angeles provides after-school support and school leadership training to thousands of families. But to do this, they need donations. So how did we get an office of busy people to stop and help?
For two weeks, RPA raised an imaginary little girl named Ellie. The more we donated, the more she grew. Together, we raised over $70,000 for United Way, surpassing our fundraising goal by 40 percent!