Listening Cloud

Listening Cloud

Listening Cloud

Campaign Overview

The Listening Cloud (#ListeningCloud) is a fluffy data-driven light sculpture that visualizes social media conversation in real-time. It continuously monitors the social media buzz around client brands. Any time there are tweets, hashtags, likes or comments about a client, the cloud storms with multi-colored lightning that corresponds to the different social media channels.

Custom software pulls in real-time data from the Facebook, Twitter and Instagram public APIs, then sends commands through a wireless bridge to LEDs inside the cloud, visualizing the data through different light colors and behaviors. It uses the Phillips Hue lighting system and its RESTful API, which allowed software to be coded using Node.js to communicate with the lighting controller. A Web-interface on a nearby monitor lets viewers choose what they'd like the cloud to "listen to" and also displays a raw, real-time feed of the data it's processing.

Though currently programmed to monitor client brands, the cloud can really visualize any data stream. It could monitor the spread of a hashtag or news story, visualize the social buzz battle between sports teams while a game is being played, illustrate shopping activity on a website or be hooked up to motion sensors placed around the agency to show the amount of physical "activity" happening.

Listening Cloud

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