Imaginary Friend Society

Imaginary Friend Society

Imaginary Friend Society

Campaign Overview

After a diagnosis, the cancer process gets complicated for kids. Fighting cancer is hard enough. But the terminology, doctor's visits, and procedures make it even harder. We learned that many kids, who survived cancer, relied on an imaginary friend as a coping mechanism during long hospital stays.

This coping mechanism became our inspiration.

Introducing the Imaginary Friend Society, a fictitious group of characters who appear in a series of 20 animated films helping kids understand and cope with the hardships of a cancer diagnosis and its treatment. These films cover everything from "What is an MRI?" to "Blood Transfusions" and "Feeling Sad." We also developed an interactive experience for the siblings of cancer patients to better understand their feelings during this difficult time.

Sizzle Reel

[vimeo vimeoid="238105976"]


[vimeo vimeoid="238106020"]

What is Cancer?

[vimeo vimeoid="235645000"]

Returning To School

[vimeo vimeoid="235654334"]