This campaign created a portrait of the creative spirit using Eadweard Muybridge's iconic dancer"film's first muse. The centerpiece of the campaign is a spot, "Muse," that brings Muybridge’s dancer to life for the 21st century. The spot will appear online and in theaters throughout the Festival.
A print ad featured 24 sequential Muybridge photographs of his dancing muse, set against an array of color washes and subtly shadowed nautical flags that capture the spirit of the Festival's location and spell out the words "Newport Beach Film Festival." This ad appeared in the April issue of "Esquire," while a four-muse version of it appeared on 100 Los Angeles County billboards and on more than 250 bus shelters in Orange and Los Angeles counties.
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