Together We Will
The L.A. Clippers launched a new advertising campaign for the 2015–16 season titled "Together We Will". The integrated campaign launched with out-of-home, digital, radio and a 30-second television spot called "Pullover" that aired during the Clippers' first home game of the regular season, versus the Dallas Mavericks.
The commercial features Clippers players Chris Paul, DeAndre Jordan, Blake Griffin, J.J. Redick and Paul Pierce wearing Clippers warm-up shirts, pulling them over their heads to reveal another player. Each player makes a bold statement about the team, such as "Together we work" or "Together we hustle." An additional iteration of the spot will launch in mid-December.
The spot will air throughout the season locally in the Los Angeles market in high-profile prime-time shows and live sports programming.
Clippers out-of-home bulletins and posters will be seen throughout L.A. and Orange County. A full-page print ad will appear in L.A. Weekly. Radio will air on KISS-FM, KRRL-FM, KPWR-FM, KROQ-FM, KSWD-FM and KLOS-FM.
Display ads were bought programmatically through an industry-leading DSP across a wide arrange of tactics. RPA is also supporting ticket sales through a robust search engine marketing campaign across Google, Yahoo! and Bing, and plan to run a paid social campaign on Facebook and Twitter.
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