The Los Angeles Clippers announced a new advertising campaign for the 2014-15 season titled “Be Relentless,” created by new agency partner RPA, headquartered in Santa Monica, CA. The multimedia campaign launched today with print advertisements and a 60-second television spot that premiered during TNT’s nationally televised doubleheader on the opening night of the NBA season. The Clippers start the season on Oct. 30 against the Oklahoma City Thunder.
RPA and the Clippers worked with entertainment motion-picture company Panay Films to create a 60-second television spot. Another 60-second national TV placement aired during the Clippers season opener on Oct. 30.
[rpa-image url="http://t.rpahosting.com/content/fresh-produce/clippers-be-relentless/BULLETIN.jpg" ]
[rpa-image url="http://t.rpahosting.com/content/fresh-produce/clippers-be-relentless/GYMPOSTER.jpg" ]
[rpa-image url="http://t.rpahosting.com/content/fresh-produce/clippers-be-relentless/WALLSCAPE.jpg" ]
Out of Home
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[rpa-image url="http://t.rpahosting.com/content/fresh-produce/clippers-be-relentless/POSTER.jpg" ]