RPA has created "Signs," an optimistic PSA for the Kids' Cancer Research Foundation for Childhood Cancer Awareness Month in September. ""Signs" features three children who beat cancer. Sadly, one of the children, sweet 6-year-old Reid, recently relapsed. Reid is currently undergoing a new trial treatment that was partially funded by the Kids' Cancer Research Foundation.
The :30 spot has a hopeful and uplifting tone that's very different from most PSAs. It features the three children having an ordinary day, playing at the park. But because each of these kids had beaten cancer, an ordinary day that all of us take for granted is, in many ways, extraordinary.