Small Business Big Game

Small Business Big Game

Small Business Big Game

Campaign Overview

An upstate New York small business, Death Wish Coffee Company, the winner of Intuit QuickBooks Small Business Big Game, debuted its Super Bowl spot, "Storm's a-Brewin.'" The spot will air during the third quarter of Super Bowl 50 on Feb. 7, and will be the only spot to feature a small business to an audience of more than 100 million viewers.

The 30-second TV spot for Death Wish Coffee, a small business that roasts and packs what some call the world's strongest coffee, features a tribe of fierce Vikings sailing on a sea of black coffee and serving as an apt metaphor for the powerful caffeine in every mug of Death Wish Coffee. Director Isaiah Seret masterfully orchestrated 24 seafarers on an epic longship headed to Valhalla; Academy Award-winning Claudio Miranda served as DP. The spot features Diarmaid Murtagh as the main Norseman.

To further support "Storm's a-Brewin'" on social media, QuickBooks will leverage Twitter, Facebook and YouTube to drive video views and engagement surrounding the spot. Using Twitter Engager Targeting, QuickBooks will tap into an audience of people who have interacted with previous Small Business Big Game-related content, and retarget them to serve additional content, conversations and engagement related to Small Business Big Game. On game day, QuickBooks will use a mix of pre-planned and relevant real-time content to add texture to the Small Business Big Game campaign and its culminating moment when the spot airs during the third quarter.

Death Wish Coffee - Storm's a-Brewin'

[vimeo vimeoid="153386558"]

Campaign Overview

[vimeo vimeoid="154382467"]

Creative Commentary

[vimeo vimeoid="154756276"]