Pens Down, Bottoms Up

Pens Down, Bottoms Up

Pens Down, Bottoms Up

Campaign Overview

It's that time of year again – tax season. In an effort to give CPAs in Rhode Island a break from the long nights crunching numbers and to spread awareness about how QuickBooks Online Accountant can save them time, Intuit partnered with a local microbrewery to brew and bottle a custom beer, CPA IPA, and put it on tap at happy hours across the state. To support the campaign, QuickBooks created PensDownBottomsUp.com and ran ads in the Rhode Island press. The event was covered by Intuit and can be viewed here: https://www.youtube.com/watch?v=0YfIvZWfy8c

Cover Shot

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Print Ad

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Website Portal

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CPA IPA On Tap

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CPA IPA In the Fridge

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