Pilot Conquesting

Pilot Conquesting

Pilot Conquesting

Campaign Overview

Even after all the groundbreaking advertising we have done for Honda, some people still consider buying a Toyota or Nissan. It's our responsibility to educate these folks, or if you prefer, "Conquest them!"

This multi-faceted campaign includes targeted ads on sites like KBB.com and Edmunds.com, and posts on Honda's social media channels. Shoppers interested in a competitor's vehicle are directed to our new conquesting Web pages where they'll find dynamic content that changes based on the specific ad they saw, plus videos that describe how and why a Honda is a better choice, making a total and complete conquest all but inevitable.

Bowie

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