Honda/Super Bowl

Honda/Super Bowl

Honda/Super Bowl

Campaign Overview

Honda's Super Bowl commercial, "Matthew's Day Off," starring Matthew Broderick, extended the CR-V to a live TV stage that communicated with more than 110 million. Conveying the overall CR-V brand personality, Broderick says in the last few moments of the commercial, "Life moves pretty fast. If you don’t stop and look around once in a while, you'd miss it."

Hidden in "Matthew's Day Off" are dozens of "Easter eggs" reflective of the original film. Fans of Ferris Bueller's Day Off were encouraged to watch the spot closely to see how many references they could find. For example, Bueller’s iconic vest that was worn in the original movie is visible in a department store window that appears briefly.

Matthew's Day Off

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Matthew's Day Off - Extented

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Matthew's Day Off - Teaser

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