Happy Honda Days

Happy Honda Days

Happy Honda Days

Campaign Overview

Honda is going over the top this holiday season with a hilarious, tongue-in-cheek multiplatform advertising campaign for the annual Happy Honda Days year-end sales event that features multiple Grammy® Award-winning singer, songwriter Michael Bolton. The integrated campaign launches on TV today and is supported in print, digital and radio advertising. To bring the campaign to life across social media, Honda is hosting a one-day live social media event on Friday, Nov. 22, featuring Bolton responding to posts that use the hashtag #XOXOBolton with personalized messages from the set of a life-size holiday card.

From Nov. 18 to 22, people were encouraged to tweet, Facebook, Instagram or Vine a holiday message to a friend, family member or loved one using the recipient’s name and hashtag #XOXOBolton. On Nov. 22, Michael Bolton delivered the ultimate holiday greetings by incorporating select #XOXOBolton hashtagged messages into one-of-a-kind musical greeting cards—personalized videos that featured Bolton singing from inside a giant holiday card.

The Happy Honda Days year-end sales-event campaign features six TV spots starring Bolton belting original, fantastical holiday-themed tunes such as "Snow Is Gonna Blow, Blow, Blow." They will air on network, cable and spot TV in more than 210 markets during "The Amazing Race," "Big Bang Theory," "Duck Dynasty," "Modern Family," "The Voice" and others. The creative extends to high-impact digital display, pre-roll and mobile, national radio and national print such as "People," "Sports Illustrated" and "USA Today."

See Michael Bolton's musical holiday greetings here: http://hondaloves.tumblr.com/tagged/festive

Snow is Gonna Blow

[vimeo vimeoid="151170631"]

Snow is Falling

[vimeo vimeoid="151170629"]

Spread Some Cheer

[vimeo vimeoid="151170630"]