Honda is initiating a new social media program aligned with April's Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is launching the "Thumbs Up" (#thumbsup) social media campaign to reach young drivers by utilizing the emoticons that are essential to millennial texting, along with a video that illustrates the importance of safe driving.
In order to effectively reach millennial drivers, the Honda campaign brings to life emoticons, the must-have characters in any millennial text. Integrated still images and GIFs will be used on Honda social platforms providing information about distracted driving and tips on ways to stay focused while driving. Corresponding downloadable mobile wallpaper and banners will help remind drivers not to text and drive.