CR-V Leap List
An integrated advertising campaign supported the launch of the all-new Honda CR-V, featuring six national TV spots and a unique online destination at http://leaplist.honda.com.
The campaign encouraged consumers to conquer their aspirations before transitioning into the next phase of life by completing their own "Leap List," while also communicating how the CR-V can help achieve each and every task.
Users could create and share their own "Leap List," a personal checklist of everything you want to do before everything you have to do at http://leaplist.honda.com. After completing their list, users could enter the CR-V Leap Year contest or learn about the CR-V. The site also encourages users to share their "Leap Lists" via Facebook.
Spots ran on ABC, CBS, NBC and CW during prime-time programming, as well as during the BCS Championship game. Branded entertainment tie-ins occurred as well, including an integration of the CR-V into an episode of "The Bachelor".
Print ads featured the headline, "Before I (get married/settle down/have kids), I want to . . .," and appeared in various publications including "Entertainment Weekly," "Esquire," "People" and "Sports Illustrated."
CR-V print spread
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