April Fools - TERII

April Fools - TERII

April Fools - TERII

Campaign Overview

Working with a team of former FBI hostage negotiators and cognitive psychologists, Honda engineers took 10 years to optimize TERII technology. Currently, TERII includes over 500 pre-programmed strategies.

Sensors are placed throughout the vehicle for TERII to locate the assailant and TERII's "voice" is played through exterior speakers located just above the wheel wells. This allows TERII to communicate with a potential thief, and attempt to reason with him or her.

The artificial intelligence TERII technology is currently being tested on several Honda models, with the hopes that this feature will be added in a rolling release to all 2013 vehicles.

TERII

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