people first creative

people first creative

With an eye towards Viking Cruises’ potential course.

people first creative

Speak with a single, ownable voice  


Demonstrate points of difference

 

Right tone, right place

Talk with, not at

 

Connect with the right audience


ALWAYS BE BUILDING EQUITY

(ABBE)

 

ABBE: Leverage Mnemonics


ABBE: Creating Icons

Equal parts emotion and imagination

Tap into Culture

Leverage Social Currency

Compound equity over time

 

Plus, we do have experience with Viking long ships