University of Farmers

University of Farmers

University of Farmers

Campaign Overview

Farmers Insurance launched five new TV spots and eight new print ads to build on the successful University of Farmers. This new chapter of the campaign continues to creatively position and differentiate Farmers Insurance by highlighting its core strength: Farmers agents.

The character that stands at the heart of the campaign is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by actor J.K. Simmons. Professor Nathaniel Burke teaches agents with larger-than-life dramatizations that take place at a magical representation of the University.

Eight new print executions were created with the help of Nadav Kander, an accomplished photographer who has won several prestigious awards. The five new 30-second spots are directed by the acclaimed husband-and-wife team of Jonathan Dayton and Valerie Faris. Well-respected for their work on music videos and commercials, they also received an Academy Award nomination for the film Little Miss Sunshine.

"Dryer Fire" :30

[vimeo vimeoid="129700083"]

Home "Home Fires..." spread

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Business "Work Injuries..." spread

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Auto "Dear Crashes..." spread

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Life "Average cost..." spread

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