Farmers Insurance

Farmers Insurance

Getting smart about insurance.

Farmers Insurance

CUSTOMIZED FOR STREAMING

Anyone who has streamed content or watched long-form video online knows how annoying it is to get served the same ad over and over again during each commercial break. So we developed an unexpected way to break through — with episodic commercials.

Rather than airing the same spot more than once during a program, we extended the story over three segments — treating it like a show within the show, with twists and cliffhangers that leave viewers wanting more of the story during each break. Collectively, the “episodes” fit together as one complete, compelling commercial.