TobaccoFreeCA

TobaccoFreeCA

TobaccoFreeCA

Campaign Overview

As California enters its third decade of combating tobacco use, RPA has created a series of new anti-tobacco television spots. The TV spots target both smokers and non-smokers, and the theme of the new ads include educating Californians about the progress the state has made, encouraging people not to give up when facing the challenges of quitting smoking, the deceptive marketing practices of the tobacco industry, and the impact toxic tobacco waste has on the environment.

The first ad that launches on January 10, 2011 is a 30-second spot titled "Emerging Man", that will air throughout California. The spot acknowledges the strides and progress California has made in the anti-tobacco movement for the past 20 years, but reminds viewers that there is still a lot more work to do to continue moving towards a tobacco-free California.

Emerging Man

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