Lost Moments

Lost Moments

Lost Moments

Campaign Overview

The California Department of Public Health launched six new anti-tobacco TV spots focusing on the poignant, everyday moments that make up a life. The campaign uses existing YouTube real-life clips to challenge Californians to consider, "Which moments are you willing to give away since every cigarette shortens your life?"

This campaign is designed to be a catalyst for dialogue at a time when many people perceive that the tobacco problem is solved. The spots are a moving reminder that tobacco is still killing one in five Americans and remains the No. 1 cause of preventable death and disease.

The spots will air on prime programming in major California markets and will also be featured during Hulu programming in Los Angeles and San Francisco.

Hopscotch

[vimeo vimeoid="129122391"]

Little Fisherman

[vimeo vimeoid="129122525"]

Military Homecoming

[vimeo vimeoid="129122531"]