Texting While Driving

Texting While Driving

Texting While Driving

Campaign Overview

Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, RPA worked with the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council to create new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs coincided with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.

Why :30

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