Season of Reason

Season of Reason

Season of Reason

Campaign Overview

At a time of the year when it's easy to go overboard, Acura invites you to do something smarter - oversave.

This year's Season of Reason campaign officially kicked off on Mon, 11/14 and runs through the end of the year. Continuing with our "Reason" messaging, we've taken it to another level by featuring world renowned chef, Gordon Ramsay, and award-winning singer, Bette Midler in our TV campaign.

The spots will air on high-profile network programming such as NFL on CBS, national cable such as CNN, ESPN and AMC, in addition to Spot TV across the country.

We'll also have online coverage across 18 top auto shopping sites, such as and, with a unique float banner ad on

Dealers will have the opportunity to run local radio and newspaper with Season of Reason specific creative. Be sure to go to your local dealership and take a look at our POP materials - pull-up banners, posters, window clings and hang tags.

Gordon :30

[vimeo vimeoid="155872682"]

Bette :30

[vimeo vimeoid="155872679"]